Offshoring in Morocco: A Smart Strategy to Face International Competition
30 January 2012
Read by 1996 persons
Facing increasingly fierce competition in traditional sectors, the Moroccan government has taken steps to make the country a key provider of offshoring services, reports the British magazine FDI (Foreign Direct Investments) Magazine.
This strategy is already paying off, says the magazine, which devoted a series of articles to Morocco in its latest issue.
This new strategy was adopted following increased competition in the agri-food and textile sectors, which, according to McKinsey, account for more than half of the country's industrial GDP and nearly two-thirds of exports, explains the source, emphasizing that the Moroccan government has implemented a strategy called "the Moroccan Offer," aimed at revitalizing industrial growth by offering world-class infrastructure and qualified human resources to companies seeking to reduce their production costs.
In preparing this strategy, the government considered the opportunities offered by the offshoring sector, particularly for European companies, adds the publication.
The mission to develop offshoring zones across Morocco has been entrusted to MedZ Sourcing, says Mr. Abderrafie Hanouf, General Manager of MedZ Sourcing.
A subsidiary of CDG Développement (Caisse de Dépôt et de Gestion), MedZ has developed integrated industrial parks, with 65 hectares dedicated to nearshore and new technology activities in the Casablanca metropolis and other cities such as Fes and Agadir, says FDI Magazine.
With an investment expected to reach one billion dollars over the next five years, MedZ Sourcing aims to develop and manage competitive zones offering companies efficient services and infrastructure.
Mr. Hanouf explains that nearly 100 international companies have placed their trust in the Moroccan sector by setting up branches in Moroccan offshoring parks, creating 20,000 jobs.
Regionalization, a pillar of economic policy
FDI Magazine also highlighted the relevance of Morocco's choice of regional development, which is now a cornerstone of the Kingdom's economic policy.
MedZ's decision to set up industrial parks across the country illustrates this diversification strategy, the magazine points out, adding that the decision to locate the Technopolis park in the heart of the capital, Rabat, is another illustration of Morocco's determination to relocate business hubs outside the Casablanca metropolis.
Designed to serve as a platform to promote synergy between higher education and the economic sector, the Technopolis park speaks volumes about the Moroccan government's efforts to create new hubs offering investors high value-added products and services, the British magazine emphasizes.
The head of MedZ recalls that in 2011, "the World Bank chose Morocco as the best overall reformer." "Morocco's dynamism is reflected in our parks," he argues, highlighting the tax advantages offered to investors who enjoy a favorable environment in Morocco for developing their projects.
This "unique" environment offered by Moroccan industrial parks provides international companies with "unparalleled advantages," underlines FDI Magazine.
Foreign operators, quoted by the magazine, emphasized the strategic importance of their decisions to set up in Morocco, a country located less than three hours' flight from major European markets.
Mariano De Torres, Vice President of Electrical Energy Systems Management in Europe and Africa at Lear Corporation, explained that his company's initiative to set up its electronics manufacturing plant in Morocco was a success.
This success is the result of cooperation between Lear and the Moroccan government, said the head of this company, whose Moroccan branch became operational in 2011.
Lopinion.ma
Published January 27, 2012.
Posted online January 30, 2012.
This strategy is already paying off, says the magazine, which devoted a series of articles to Morocco in its latest issue.
This new strategy was adopted following increased competition in the agri-food and textile sectors, which, according to McKinsey, account for more than half of the country's industrial GDP and nearly two-thirds of exports, explains the source, emphasizing that the Moroccan government has implemented a strategy called "the Moroccan Offer," aimed at revitalizing industrial growth by offering world-class infrastructure and qualified human resources to companies seeking to reduce their production costs.
In preparing this strategy, the government considered the opportunities offered by the offshoring sector, particularly for European companies, adds the publication.
The mission to develop offshoring zones across Morocco has been entrusted to MedZ Sourcing, says Mr. Abderrafie Hanouf, General Manager of MedZ Sourcing.
A subsidiary of CDG Développement (Caisse de Dépôt et de Gestion), MedZ has developed integrated industrial parks, with 65 hectares dedicated to nearshore and new technology activities in the Casablanca metropolis and other cities such as Fes and Agadir, says FDI Magazine.
With an investment expected to reach one billion dollars over the next five years, MedZ Sourcing aims to develop and manage competitive zones offering companies efficient services and infrastructure.
Mr. Hanouf explains that nearly 100 international companies have placed their trust in the Moroccan sector by setting up branches in Moroccan offshoring parks, creating 20,000 jobs.
Regionalization, a pillar of economic policy
FDI Magazine also highlighted the relevance of Morocco's choice of regional development, which is now a cornerstone of the Kingdom's economic policy.
MedZ's decision to set up industrial parks across the country illustrates this diversification strategy, the magazine points out, adding that the decision to locate the Technopolis park in the heart of the capital, Rabat, is another illustration of Morocco's determination to relocate business hubs outside the Casablanca metropolis.
Designed to serve as a platform to promote synergy between higher education and the economic sector, the Technopolis park speaks volumes about the Moroccan government's efforts to create new hubs offering investors high value-added products and services, the British magazine emphasizes.
The head of MedZ recalls that in 2011, "the World Bank chose Morocco as the best overall reformer." "Morocco's dynamism is reflected in our parks," he argues, highlighting the tax advantages offered to investors who enjoy a favorable environment in Morocco for developing their projects.
This "unique" environment offered by Moroccan industrial parks provides international companies with "unparalleled advantages," underlines FDI Magazine.
Foreign operators, quoted by the magazine, emphasized the strategic importance of their decisions to set up in Morocco, a country located less than three hours' flight from major European markets.
Mariano De Torres, Vice President of Electrical Energy Systems Management in Europe and Africa at Lear Corporation, explained that his company's initiative to set up its electronics manufacturing plant in Morocco was a success.
This success is the result of cooperation between Lear and the Moroccan government, said the head of this company, whose Moroccan branch became operational in 2011.
Lopinion.ma
Published January 27, 2012.
Posted online January 30, 2012.
