Morocco: Launch of the "Forsa Morocco" program to support SMEs and VSEs

The Center of Young Leaders (CJD) and the Adam Smith International organization launched the "Forsa" Morocco mentoring program in Casablanca to support small and medium-sized enterprises (SMEs) and very small enterprises (VSEs).

The project, simultaneously launched in Jordan, Egypt, Tunisia, Yemen, and Libya, is part of the implementation of the Deauville Partnership initiated in 2011 by the G8 to help governments in Arab countries undergoing economic and political transition meet the expectations of their populations.
"Supporting, assisting, and advising the leaders of Moroccan SMEs and VSEs to strengthen their skills and transfer best entrepreneurial practices are, in a few words, the objectives of the Forsa initiative," declared Hicham Zoubair, national president of the CJD Morocco, during the plenary session of the launch of this program, under the theme "Mentoring, to support and develop entrepreneurship in Morocco." Mentoring, which initiates more cooperation and collaboration between entrepreneurs, allows younger entrepreneurs to learn on-the-job tricks that do not exist in any major management school manuals thanks to the coaching of more experienced entrepreneurs, he estimated, adding that the Forsa program will help trigger inclusive growth, create new jobs, improve competitiveness, and reduce regional inequalities. The program consists of four launch trainings that will benefit 120 entrepreneurs (60 mentors and 60 young entrepreneurs) selected throughout the kingdom. Following these trainings, which will take place in Rabat, Casablanca, Marrakech, and Agadir, participants will follow a 12-month mentoring program during which the pairs (mentors-young entrepreneurs) will work together through monthly meetings, he explained. The training will be provided by the Mowgli Foundation, which will deploy its efforts to establish lasting mentoring relationships between at least 250 entrepreneurs and business people in the six countries (Morocco, Jordan, Egypt, Tunisia, Yemen, and Libya), with a particular focus on women and entrepreneurs under 35. The CJD international is a network that brings together more than 5,000 young business leaders from France, Tunisia, Morocco, Quebec, the Czech Republic, Algeria, Monaco, Benin, Cameroon, Mauritania, Senegal, and Ivory Coast. A space for reflection and experimentation, the CJD aims to become a lever for the development of managerial practices in these countries.
In Morocco, the CJD consists of seven local sections located in the cities of Agadir, Fes, Casablanca, Tangier, Rabat, Mohammedia, and Marrakech.

Published on September 7, 2013.

Posted online on September 9, 2013.

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