Performance and high standards must always go hand in hand with a human and respectful culture
Insights from Samir El Guir, Human Resources Director at Auto Nejma
In a car industry that is rapidly changing, the employee experience is becoming a key factor in supporting growth, strengthening team commitment, and preparing talent for new market challenges.
Samir El Guir, returns to the company's strengths, his vision of employee commitment, and the methods used to increase its attractiveness and well-being at work.
Auto Nejma is a long-standing and leading player in the automotive sector in Morocco, notably representing the Mercedes-Benz, Smart, BYD, and soon Denza brands. For decades, the company has served its customers with high standards for service quality, innovation, and a premium experience. Its position is based on a dual goal: to maintain the excellence and heritage of an iconic brand like Mercedes-Benz while also supporting major changes in the automotive market, especially through the development of electric mobility with BYD. Auto Nejma's strength and reputation are primarily built on the trust established with its customers, the quality of its teams, and its ability to combine performance, innovation, and operational excellence. In a context of strong growth and industry transformation, the company also has a strong ambition around the "One Auto Nejma" concept, aiming to enhance collaboration, a shared culture, and collective commitment.
At Auto Nejma, the employee experience is seen as a strategic driver of lasting performance. The company pays special attention to skill development, management support, and the quality of human relationships. In a changing industry, marked by electrification, digitalization, and evolving customer expectations, Auto Nejma invests heavily in upskilling its employees through technical, sales, and management training programs. The company has also strengthened several initiatives that promote team engagement and development, including the gradual implementation of a feedback and performance evaluation culture, supporting managers in their close-contact role, developing internal career paths, and launching several digitalization projects. Regular communication and sharing actions about transformation projects also help to strengthen team buy-in. Finally, Auto Nejma places great importance on recognition, teamwork, and valuing internal talent, in an environment where the demand for performance is matched by a strong desire to maintain a humane and respectful culture.
Employee well-being is a top priority for Auto Nejma today. In a context of significant growth in activities and staff, the company has undertaken several concrete actions to improve the work environment and enhance the employee experience. This includes the gradual improvement of workspaces and consideration for new, more modern, and collaborative environments. The company is also developing various initiatives that promote quality of life at work and support teams during periods of transformation and high activity. Team-building and internal communication actions reinforce the sense of belonging, while special attention is paid to listening, respecting employees, and maintaining human balance. Auto Nejma also strives to offer a stimulating environment that allows employees to participate in ambitious and innovative projects, particularly around new mobility solutions and the transformation of the automotive sector. This combination of excellence, transformation, innovation, and attention to people is currently a real factor of attraction for talents wishing to join an ambitious and evolving company.
Discover Auto Nejma's job openings.
Discover Auto Nejma's company culture.
