Highlights from the Employer Brand Excellence Morning organized by ReKrute and the CFCIM

1 October 2024 Read by 2583 persons

 

 

On September 26th, ReKrute, in partnership with the CFCIM, held an Employer Brand Excellence Morning, a strategic topic for businesses today. This event showcased that HR attractiveness is much more than just a marketing tool—it has become a priority for Executive Management, essential to the success of companies by 2025.

A Strategic Challenge at the Heart of Discussions

HR attractiveness is a key driver for attracting and retaining talent while creating an environment where employees feel valued. The speakers highlighted the importance of the employee experience and human relationships in building a strong Employer Brand.

Inspiring Testimonies from Leading Figures

Prominent leaders shared their insights:

  • Mehdi KETTANI, CEO of DXC Technologies, discussed the role of technology in enhancing the employee experience.
  • Redouane MABCHOUR, General Manager of Concentrix, emphasized the human approach to strengthening employee engagement.
  • Réda NEJJAR, Country Director of Foundever, highlighted the employer brand as a lever for social transformation.
  • Yasser GHALEB, CEO of SOREC, spoke about the value of internal talent.
  • Mohammed TASSAFOUT, Director of Human Capital at UM6P, stressed the importance of personal development.

Watch the highlights of these inspiring talks in the video.

                                                ReKrute

Spotlight on the Krunchy and Feel Good Labels

The Krunchy and Feel Good labels distinguish companies that are both attractive and committed to the well-being of their employees.

  • The Feel Good label recognizes companies that prioritize employee well-being.
  • The Krunchy label distinguishes companies that are attractive and offer stimulating environments.

Explore the companies labeled Feel Good and Krunchy.

 Towards a New Era of HR Attractiveness

This event demonstrated that HR attractiveness is a cornerstone of a company’s reputation, crucial to its future success.