ReKrute.com Launches the First HR Blog in Morocco
We are pleased to announce the launch of our HR blog, a new space for sharing designed to improve communication between candidates and recruiters. Operational since October 6th, you can now discover this new solution at the following address: www.blog-ReKrute.com. This launch is accompanied by an advertising campaign under the theme "You are uniK...your Career too!"
Better Supporting You
A discussion forum will be organized as a monthly employment meeting with a recruitment expert or HR manager who will answer all your questions live. This new community space provides access to the publication of notes and articles related to employment news, the event calendar (trade shows, forums, etc.), testimonials, and articles. Also, to effectively support you, the blog provides more didactic advice such as "the candidate's charter" that can make a difference during hiring, and also more fun advice on behaviors to avoid during an interview. This blog is therefore a great opportunity to start a new communication with you and thus expand our exchanges to better support you in achieving your professional projects.
A New Space for Expression
Through this solution, ReKrute.com is developing a new space for expression for you. More interactive, more attractive, more lively and more "fun," the blog meets the expectations and communication style of the new generations who expect much more than a good speech or an attractive website from advertisers. Candidates are mainly looking for explanations about the content of the different positions and the difference between one company and another, with HR presentations from companies often claiming the same values as their competitors. Candidates are therefore no longer simply looking for a job and an associated salary, but a real life experience that promises them challenges, exchanges, speaking opportunities, and skill development. They are more sensitive to dialogue, to the answers that advertisers provide them with "live," as well as a real user experience when visiting the site.
The Blog, a New Recruitment Trend
On the company side, with 30 million blogs worldwide and 80,000 in Morocco, blogs have proven themselves in the world of mass communication, and particularly in recruitment. Indeed, recently, it is recruiters who have understood the interest of this formidable tool to start a new communication with their future recruits. To date, 10% of the companies in the Fortune 500 ranking have an external blog (open to the public). In France, in a very competitive HR market, many groups use blogs to boost their recruitment. We can mention Sephora, Casino, Air France, or BNP Paribas, which have integrated the tool to better support their recruitment campaigns.
Since our creation in February 2006, we have made innovation the cornerstone of our success. For the current year, many projects are in preparation. New technological solutions, development of new products, and also professional partnerships with international leaders in e-recruitment and HRM. We thus confirm our vocation to "put technology at the service of human resources development in Morocco."
We invite you to discover The ReKrute.com Blog
Posted on October 6, 2008
Article written by The ReKrute.com Team
