SOREC, a Feel Good certified institution: combining national mission and HR excellence

17 September 2025 Read by 1839 persons

 

 

Created in 2003 under the supervision of the Ministry of Agriculture and Maritime Fisheries, the Royal Society for the Encouragement of the Horse (SOREC) is today a key player in the development of the equine sector in Morocco. Overseeing breeding, organizing horse racing, and managing games: its mission helps to structure a strategic sector for the national economy and heritage.

But beyond its institutional role, SOREC is now distinguished by strong HR recognition: the awarding of the Feel Good label.

 

Why the Feel Good label is a strong signal for recruiters

Being Feel Good certified means showing that performance is not opposed to well-being, but stems from it. This label distinguishes companies that:

  • Place the quality of work life at the heart of their strategy;

  • Develop a climate of trust and inclusion;

  • Offer employees an environment that promotes personal fulfillment and collective success.

For recruiters, this is a strategic asset: it enhances attractiveness to talent, retains existing teams, and creates a lasting difference in a competitive job market.

 

Read also: Feel Good, the HR label that makes your culture speak

 

An institution committed to its employees

At SOREC, excellence is not limited to the equine sector. The company develops a stimulating work environment that gives meaning, where every employee can thrive. Its HR practices reflect a clear commitment:

  • Continuous learning and professional development to support skill evolution;

  • Empowerment and team cohesion as pillars of the internal culture;

  • Valuing individual career paths, to make employees the true drivers of performance.

 

Read also: Rethinking your recruitment in the fall: what if your culture was your best asset?

 

A label that strengthens the employer brand

The awarding of the Feel Good label by SOREC is proof of HR maturity and a guarantee of credibility. It confirms that the company knows how to combine rigor, innovation, and human consideration.

For talents, this means joining an organization that values their skills and well-being. For SOREC, it ensures attracting and retaining committed profiles, ready to contribute to an ambitious national mission.

 

And you, why not your company?

Join the already certified companies and make your HR culture a real lever for attractiveness.
Contact ReKrute today to start your Feel Good certification process and strengthen your employer brand.