Work on your "Personal Brand"
24 March 2011
Read by 1604 persons
What is the difference between a product and a candidate? None, it seems. Welcome to the world of "personal branding." Techniques that have allowed previously overlooked candidates to land interviews.
Imagine you are a soda brand among others on supermarket shelves. But you never end up in shopping carts. Bland packaging, lack of product personality, poor positioning... You may be the best soda in the world, but nobody wants to buy you.
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Posted on March 24, 2011
