Head of Route to Market Department - CASABLANCA
Distribution / Retail - Secteur Distribution
- Senior (5 to 10 years)
- 1 job(s) in Without region - Morocco
- Master or PhD Minimum
Organization Respect of the rules Involvement at work Search for new things / novelty
- Permanent contract
- Teleworking : No
Company :
Created in 1986 and listed on the Casablanca Stock Exchange since 2008, the Moroccan group LabelVie is a key economic player and a leader in mass distribution in Morocco.
In 2009, by signing a franchise agreement with the Carrefour Group, it gained access to its purchasing center to optimize and diversify its sourcing. It thus became the first multi-format player in mass distribution in Morocco by operating Carrefour hypermarkets, Carrefour Market supermarkets, and the Atacadao hyper cash format.
Each year, the LabelVie Group presents a sustained development plan, thus strengthening its territorial presence with its 121 stores spread across 27 cities in the kingdom and its 3 logistics platforms. In 2020, it welcomed 50 million visitors and achieved a turnover of 11 billion dirhams.
Convinced that its success depends on the success of all its employees, the LabelVie Group is one of the leading private employers in Morocco and places people at the center of all its concerns. More than 8,500 employees, 30% of whom are women, work every day to make the LabelVie Group the leader in mass distribution in Morocco.
Join an ambitious group that believes in challenges, creating added value, and social commitment!
Company culture :
Groupe Label'Vie - Carrefour is characterized by a culture strongly rooted in collaboration, where people, teamwork, and supportive leadership play a central role. The company promotes a collaborative environment built on trust, accountability, and talent development, enabling employees to contribute fully to collective success. This people-centered approach is complemented by a strong focus on performance, encouraging achievement and results-driven excellence, as well as a structured organization that ensures efficiency and service quality. Innovation further strengthens this balance by fostering adaptability and continuous improvement. Together, these dimensions create a dynamic, engaging, and high-performing workplace.
Job :
Reporting to the Sales Director, the Head of Route to Market Department is responsible for defining, managing, and deploying the RTM strategy to accelerate commercial growth and optimize market coverage.
Main Missions
- Define and deploy the Route to Market strategy in line with commercial objectives.
- Manage commercial performance: turnover, margin, customer acquisition and activation.
- Identify areas and segments with high potential and optimize resource allocation.
- Manage and support RTM teams and Team Leads.
- Manage the deployment and adoption of the E-commerce channel for B2B customers.
- Set up dashboards and ensure follow-up of action plans.
- Coordinate the different stakeholders to ensure excellent field execution.
Profile Sought
- Bachelor's/Master's degree in Commerce, Management, Marketing, or equivalent.
- Minimum 5 years of experience, ideally in the FMCG sector and traditional distribution.
- Proven experience in team management and commercial management.
- Good understanding of Route to Market, B2B, and digitalization challenges.
- Strong leadership, results-oriented, analytical skills, and excellent execution capabilities.
Key Performance Indicators
Turnover | Margin | Customers acquired and activated | Market coverage | Team performance | Online channel adoption
Are you a sales leader focused on the field and results? Join us to help build and accelerate our Route to Market strategy.
Required profile :
Profile Sought
- Bachelor's/Master's degree in Commerce, Management, Marketing, or equivalent.
- Minimum 5 years of experience, ideally in the FMCG sector and traditional distribution.
- Proven experience in team management and commercial management.
- Good understanding of Route to Market, B2B, and digitalization challenges.
- Strong leadership, results-oriented, analytical skills, and excellent execution capabilities.
Head office address :
Route nationale 1km 3.5 douar Oulad Othman- SKHIRAT
Desired personality traits :
Organization Respect of the rules Involvement at work Search for new things / novelty
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