Senior Value+ Product Manager - Casablanca

Company :

Auto Nejma is a long-standing and major player in the automotive sector in Morocco.

Official representative of the Mercedes-Benz, BYD, smart and DENZA brands, we operate through a national network covering several strategic cities in the Kingdom.

With recognized expertise in Passenger Cars, Commercial Vehicles, Heavy Trucks, After-Sales, and Spare Parts activities, we place operational excellence, customer satisfaction, and sustainable performance at the heart of our strategy.

Our organization relies on:

• A multi-site national network
• International manufacturer standards
• A culture focused on performance and continuous improvement
• An HR policy focused on talent development and internal mobility

At Auto Nejma, we believe that collective performance is based on the commitment, skills, and service-oriented approach of our teams.

Joining Auto Nejma means becoming part of a structured, ambitious, and transforming group, offering real career development opportunities in a demanding and stimulating professional environment.

Company culture :

Job :

Integrated into the Marketing VP and VUL Department and in a context of transformation and development, you will report to the Director of Marketing VP & VUL.
You will be responsible for defining, developing, and managing the Value+ Mercedes-Benz offering, which includes original accessories, product packages, customization solutions, and additional offers related to vehicles.
You will contribute to the growth of turnover, profit margin, and customer experience through a clear, attractive offering that aligns with Mercedes-Benz's premium standards.
You will analyze the market, monitor sales performance, manage the offering for the sales network, and support the teams in promoting Value+ products.

In this role, the main activities will be as follows:

• Manage a portfolio of product families: accessories, packages, additional products, and customization solutions.
• Analyze the performance of product families.
• Define item ranges and recommend replenishment.
• Build commercial offers adapted to models, customer uses, and business priorities.
• Conduct market analyses, benchmarks, and competitive intelligence.
• Monitor performance: turnover, profit margin, average basket size, attachment rate, and stock rotation.
• Coordinate actions with marketing, sales, after-sales, and logistics teams.
• Develop merchandising plans and item rotations.
• Provide training for sales teams.
• Develop and update sales support tools: catalogs, presentations, sales pitches, and network tools.

Required profile :

• With a higher education degree (Bac+5) in Marketing, Business or equivalent, you have significant experience in product and accessory marketing, preferably in the automotive sector or in a premium environment.
• You have a strong sensitivity to premium brands, customer experience, and profitability challenges.
• You have in-depth knowledge of marketing and retail.
• You are analytical, organized, business-oriented, and comfortable with numbers.
• You know how to communicate, persuade, and work with various internal and external stakeholders.
• You are proficient in Excel, PowerPoint, French, and English.

Head office address :

Desired personality traits :

Creativity Need for objectivity Need for reflection Ambition Organization