Product Manager VP & VUL - Casablanca

Company :

Auto Nejma is a long-standing and major player in the automotive sector in Morocco.

Official representative of the Mercedes-Benz, BYD,smart, and DENZA brands, we operate through a national network covering several strategic cities in the Kingdom.

With recognized expertise in Passenger Cars, Commercial Vehicles, Heavy Goods Vehicles, After-Sales, and Spare Parts, we place operational excellence, customer satisfaction, and sustainable performance at the heart of our strategy.

Our organization relies on:

• A national multi-site network
• International manufacturer standards
• A performance-oriented culture and continuous improvement
• A human resources policy focused on talent development and internal mobility

At Auto Nejma, we believe that collective performance is based on the commitment, skills, and service-mindedness of our teams.

Joining Auto Nejma means joining a structured, ambitious, and transforming group, offering real career development opportunities in a demanding and stimulating professional environment.

Company culture :

Job :

Reporting to the Marketing Director for Passenger Cars & Commercial Vehicles, and in a context of transformation and development of our activities, we are recruiting our future Product Manager for Passenger Cars & Commercial Vehicles.
You will be responsible for defining, developing, and managing a portfolio of Mercedes-Benz products throughout their life cycle, from selection to showroom display.
A true product marketing referent, you will contribute to the development of market share, revenue, and profitability by building a clear, competitive offer aligned with the premium standards of Mercedes-Benz. You will analyze market trends, monitor the competitive landscape, support product launches, and train sales teams to strengthen the performance of our ranges in the Moroccan market.

Your responsibilities:

• Manage a portfolio of Mercedes-Benz products throughout their life cycle.
• Participate in the construction of product ranges: models, versions, trims, equipment packages, and special editions.
• Ensure the positioning, consistency, and profitability of products in the Moroccan market.
• Plan new launches, restylings, range evolutions, and phase-in / phase-out operations.
• Conduct market analyses, benchmarks, and competitive intelligence to identify development opportunities.
• Monitor the commercial performance of the ranges: sales, revenue, margin, product mix, and market positioning.
• Coordinate actions with marketing, sales, logistics teams, and manufacturer contacts.
• Train sales teams on new products, product selling points, competitor comparisons, and sales support tools.
• Develop and update product materials: catalogs, product sheets, presentations, sales pitches, and network support materials.
• Design sales support tools and ensure their updates, create specific marketing tools (newsletter, product promotion, presentations…)
 

Required profile :

• Master's degree (Bac+5) in Marketing, Business, Management or equivalent
• You have significant experience in product marketing, ideally in the automotive sector or a related field.
• You have a strong sensitivity to the automotive world, premium brands, and product positioning challenges.
• You have mastered the fundamentals of product marketing: market analysis, benchmarking, product launch, performance monitoring, pricing, and commercial animation.
• You are analytical, structured, business-oriented, and comfortable with numbers.
• You can communicate, persuade, and work with various internal and external stakeholders.
• You are autonomous, rigorous, curious, and capable of working in a demanding and evolving environment.
• You have mastered: Excel, PowerPoint, French, and English.

Head office address :

Desired personality traits :

Search for new things / novelty Creativity Need for objectivity Intuition / spontaneity Need for reflection Involvement at work Ambition Organization