E-Commerce Manager - Casablanca

Distribution / Retail - Secteur Distribution

  • Senior (5 to 10 years)
  • 1 job(s) in Casablanca and region - Morocco
  • Master or PhD Minimum

Organization Respect of the rules Involvement at work Search for new things / novelty

  • Permanent contract
  • Teleworking : No
Posted 9 days ago on ReKrute.com - Apply before 10/11/2026

Company :

Established in 1986 and listed on the Casablanca Stock Exchange since 2008, the Moroccan Group LabelVie is a leading economic player and a leader in large-scale retail in Morocco.

In 2009, by signing a franchise agreement with the Carrefour Group, it gained access to its purchasing center to optimize and diversify its sourcing. It thus became the first multi-format player in large-scale retail in Morocco by operating Carrefour hypermarkets, Carrefour Market supermarkets, and the Atacadao hyper cash format.

The LabelVie Group presents a sustained development plan each year, thereby strengthening its territorial presence with its 121 stores spread across 27 cities in the kingdom and its 3 logistics platforms. In 2020, it welcomed 50 million visitors and achieved a turnover of 11 billion dirhams.

Convinced that its success comes through the success of all its employees, the LabelVie Group is one of the first private employers in Morocco, and places people at the center of all its concerns. More than 8,500 employees, including 30% women, work every day to make the LabelVie Group the leader in large-scale retail in Morocco.

Join an ambitious group that believes in challenges, added value creation, and social commitment!

Company culture :

Groupe Label'Vie - Carrefour is characterized by a culture strongly rooted in collaboration, where people, teamwork, and supportive leadership play a central role. The company promotes a collaborative environment built on trust, accountability, and talent development, enabling employees to contribute fully to collective success. This people-centered approach is complemented by a strong focus on performance, encouraging achievement and results-driven excellence, as well as a structured organization that ensures efficiency and service quality. Innovation further strengthens this balance by fostering adaptability and continuous improvement. Together, these dimensions create a dynamic, engaging, and high-performing workplace.

Job :

Mission(s):

Lead and develop LabelVie's eCom B2C activity to ensure its growth, profitability, and continuous improvement of the customer experience, by coordinating all the commercial, operational, digital, and technological levers necessary for the activity's performance.

Main Responsibilities and Activities:

  • Define and deploy the eCom strategy and the annual roadmap.
  • Monitor turnover, margin, profitability, and key financial, operational, and marketing KPIs.
  • Develop the commercial performance of digital channels and identify growth levers.
  • Manage the Bringo business.
  • Define the offer and assortment and conversion levers with the relevant teams.
  • Manage digital acquisition, loyalty, and commercial animation.
  • Supervise operational performance: product availability, preparation, delivery, service quality, and customer satisfaction.
  • Manage technological and operational partners and service providers.
  • Work cross-functionally with the IT, Marketing, Purchasing, Finance, Operations, and HR departments.
  • Identify and deploy innovations to improve performance and operational efficiency.
  • Implement a data-driven management culture, with regular reporting and action plans.
  • Manage, develop, and structure teams.
  • Maintain ongoing monitoring of market developments, customer usage, and competitive practices.

Required profile :

Soft Skills

  • Leadership and influencing skills
  • Results-oriented
  • Entrepreneurial spirit
  • Analytical and decision-making skills
  • Strategic vision
  • Agility and adaptability
  • Ability to work cross-functionally

Functional Skills

  • Strategy
  • Commercial and financial management
  • Data analysis / KPIs / performance
  • Customer experience & conversion
  • Digital / technological project management
  • Team management and leadership

Head office address :

Route nationale 1km 3.5 douar Oulad Othman- SKHIRAT

Desired personality traits :

Organization Respect of the rules Involvement at work Search for new things / novelty

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