Regional Director M/F - Casablanca

Distribution / Retail - Secteur Distribution

  • Expert (10 to 20 years)
  • 1 job(s) in Casablanca and region - Morocco
  • Master or PhD Minimum

Organization Respect of the rules Involvement at work Search for new things / novelty

  • Permanent contract
  • Teleworking : No
Published today on ReKrute.com - Apply before 26/11/2026

Company :

Created in 1986 and listed on the Casablanca Stock Exchange since 2008, the Moroccan Group LabelVie is a leading economic player and the leader in mass retail in Morocco.

In 2009, by signing a franchise contract with the Carrefour Group, it gained access to its purchasing center to optimize and diversify its sourcing. It thus became the first multi-format player in mass retail in Morocco by operating Carrefour hypermarkets, Carrefour Market supermarkets, and the Atacadao hyper cash format.

The LabelVie Group presents a sustained development plan each year, thus strengthening its territorial presence with its 121 stores spread across 27 cities in the kingdom and its 3 logistics platforms. In 2020, it welcomed 50 million visitors and achieved a turnover of 11 billion dirhams.

Convinced that its success depends on the success of all its employees, the LabelVie Group is one of the leading private employers in Morocco, and places people at the center of all its concerns. More than 8,500 employees, including 30% women, work every day to make the LabelVie Group the leader in mass retail in Morocco.

Join an ambitious group that believes in challenges, in creating added value, and in social commitment!

Company culture :

Groupe Label'Vie - Carrefour is characterized by a culture strongly rooted in collaboration, where people, teamwork, and supportive leadership play a central role. The company promotes a collaborative environment built on trust, accountability, and talent development, enabling employees to contribute fully to collective success. This people-centered approach is complemented by a strong focus on performance, encouraging achievement and results-driven excellence, as well as a structured organization that ensures efficiency and service quality. Innovation further strengthens this balance by fostering adaptability and continuous improvement. Together, these dimensions create a dynamic, engaging, and high-performing workplace.

Job :

A major player in mass retail, LABELVIE is looking for a Regional Director M/F to manage the performance of a group of stores, ensuring the achievement of commercial, human, and operational objectives.

Your main responsibilities

Deploy operational strategy

  • Translate strategic directions to the regional level.
  • Ensure a regular presence on the ground to support stores and guarantee compliance with the brand's standards.

Manage store performance

  • Define objectives for Store Managers and monitor their achievement.
  • Consolidate and analyze management indicators for your region.
  • Analyze results and implement corrective action plans with field teams.

Operational Management

  • Supervise, coach, and develop Store Directors and Managers.
  • Participate in the recruitment of managers and support their integration.
  • Develop skills, foster team engagement, and promote a culture of performance.

Ensure customer experience

  • Encourage the sharing of best practices among teams.
  • Guarantee a consistent customer experience in line with the brand's requirements.

Ensure compliance with internal procedures, safety, and hygiene in sales points

Required profile :

Profile Sought:

  • Higher education degree Bac+5 (Business School, Master's degree, or Engineering degree).
  • Proven experience in managing a store network or a multi-site area in Mass Retail, Retail, GMS, or FMCG.
  • Excellent command of commercial and operational performance indicators.
  • Significant experience in managing multi-site teams.
  • Strong ability to unite, support, and develop managers.
  • Results-oriented with a strong taste for fieldwork.
  • Proficiency in performance analysis and management tools.

Head office address :

Route nationale 1km 3.5 douar Oulad Othman- SKHIRAT

Desired personality traits :

Organization Respect of the rules Involvement at work Search for new things / novelty

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