Group Communication Director - Rabat
Company sector : Banking / Finance
COMPANY :
CDG is a public financial institution with a dual mandate:
* Collect and secure regulated savings, particularly deposits from the CNSS, the National Savings Bank, legal professions, and escrow accounts.
* Channel long-term savings into profitable investments that generate socio-economic growth.
CDG's mission is to create value:
* Secure and grow depositors' savings.
* Support the national development strategy through projects that create positive externalities.
To carry out this mission, CDG deploys a Group strategy centered around specific businesses and covering large parts of the Moroccan economy.
While these businesses differ in their allocated resources and preferred areas of intervention, their purpose converges towards a single objective: creating real value to serve the Kingdom's development challenges.
Job :
Reporting to the Director of the Human Capital, Communication & Support Division, your main missions will be:•Define and deploy the CDG Group's communication strategy, in line with its strategic orientations, transformations, and ambitions, and ensure the consistency of institutional communication;•Lead and manage the Group's Communication function, by uniting entities and subsidiaries around common standards, frameworks, and best practices, and by promoting the sharing of expertise and resources.;•Develop and strengthen the CDG brand, by managing its positioning, identity, and outreach, and by ensuring a coherent and distinctive expression across all channels and media;•Oversee the Group's external and digital communication, including press and public relations, social media, events, sponsorship, as well as financial and social communications, and coordinate high-stakes communications;•Lead the internal communication of CDG EP, by supporting the Group's transformations and strategic projects, by strengthening employee engagement, and by contributing, with the HR Department, to the development of the employer brand;•Ensure the excellence and consistency of communication content and materials, to ensure their effectiveness and continuous improvement;•Measure the impact and performance of communication actions, to ensure their effectiveness, consistency, and continuous improvement.
Required profile :
Profile sought:
•Master's degree (Bac+5) in communication, public relations, journalism, marketing, political science, or management;•Proven experience of approximately 15 years in institutional, corporate, and/or crisis communication, including at least 5 years in a management role;•A certification or specialized program in institutional communication, strategic management, digital, or leadership would be an asset.
Skills required for the position:
•Solid expertise in external communication (media, public relations, digital communication), internal communication, and crisis communication;•Mastery of environments requiring a strong culture of governance, inter-subsidiary coordination, and institutional consistency;•Excellent written and oral communication skills and strong influence capacity;•Proficiency in Arabic, French, and English, both written and spoken;•Very good interpersonal skills;•Strong analytical and synthesis skills.
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