Programmatic Trader / Digital Media Buying Expert (Programmatic) / RTB Specialist - Casablanca

Company :

A key player in insurance brokerage, HEOMI has been building insurance programs for individuals, self-employed workers, and businesses for over 25 years.

A French leader in online insurance product distribution and a pioneer in this field, HEOMI is resolutely focused on digital.

Our strength lies in being part of the FINARE GROUP, which was built on strong expertise, allowing the Group's companies to operate across the entire value chain, particularly in insurance and savings.

The FINARE Group in a few words: over 1350 employees in 3 countries (France, Luxembourg, Morocco), 3 business areas (insurance, wealth management, services).

Regularly ranked among the top 10 best wholesale insurance brokers, HEOMI has been constantly growing since its creation, and we don't plan to stop there! Our ambition: to become the number 1 insurance brokerage!

Our values: Commitment, Performance, Innovation, Human Capital. If you are sensitive to our values, then we are surely meant to get along!

Discover the testimonial of Houda Laarif, HR Manager at ECA Assurances in the magazine Challenge Maroc by clicking here: https://bit.ly/4tOnPfR

Company culture :

HEOMI is characterized by a culture strongly focused on performance and competitiveness, where ambition, challenge and customer orientation are key drivers of success. This dynamic is complemented by a collaborative dimension, promoting trust, empowerment and close managerial support. The company also integrates a more moderate innovation component, encouraging initiative and adaptability. Finally, a less dominant organizational dimension provides a structuring framework to support efficiency.

Job :

As part of the development of our Programmatic division, we are recruiting a programmatic media buying expert in Casablanca.

Your tasks:
• Design, activate, and optimize programmatic display, native, and video campaigns via DSP (DV360, The Trade Desk, Xandr, or equivalent) in the French market
• Manage performance at CPL/CPA: bids, budget pacing, frequency, inventory arbitration, continuous optimization towards profitability KPIs (CPL, CVR, ROAS, margin)
• Build and refine audience strategies: 1st/3rd party segments, contextual targeting, lookalikes, retargeting, use of post-cookie signals
• Manage deals: open auction, PMP, preferred deals, and direct deals with SSPs and premium publishers
• Ensure media quality: brand safety, viewability, anti-fraud measures (IAS, DoubleVerify, MOAT, or equivalent), whitelists/blacklists
• Handle tracking and measurement: tagging plans, server conversions, attribution, reporting geared towards acquisition management
• Collaborate with creative and data teams (Lyon + Casablanca) on formats, landing pages, and A/B tests

Required profile :

• 3 years minimum of operational experience in programmatic trading (trading desk, media agency, publisher, or advertiser)
• Advanced mastery of at least one major DSP: DV360, The Trade Desk, Xandr, Amazon DSP, or StackAdapt
• Solid understanding of the programmatic ecosystem: RTB, header bidding, SSPs, ad exchanges, deal IDs, media quality measurement
• Strong data culture: comfortable with bidding logic, attribution models, GA4, Excel/Sheets
• Experience in lead generation or in the finance/insurance sector is a real plus
• Fluent French required (target market: France); professional English appreciated (platform interfaces and support)
• Autonomy, rigor, results-driven

What we offer:

• Attractive and evolving compensation: competitive fixed salary + performance-based bonus
• Real and significant budgets from the start, direct management on DSP - no micro-account management
• A well-equipped environment: AI stack, proprietary dashboards, structured optimization processes
• A dual culture of Lyon/Casablanca with rapid development prospects (possible lead of the programmatic pole)
• Continuous training on market evolutions: cookieless, curation, CTV, retail media

To apply: send CV + 2-3 examples of programmatic campaigns managed (platforms, budgets, KPIs before/after)

Head office address :

Desired personality traits :

Search for new things / novelty Flexibility Organization