Development, Continuing Education, and Business Relations Manager - Casablanca

Company :

Born from the desire to meet the economic, political, and social challenges of Morocco and Africa, the International University of Rabat (UIR) is the first public university with private management under contract with the Moroccan State. Founded in 2010, it has become, since its early years, a model of an innovative institution conforming to the highest international standards in higher education and research.

With over 8,500 students and continuing education participants, UIR offers a multidisciplinary training program covering fields such as Engineering, Architecture, Health Sciences, Humanities and Social Sciences, Management, etc. In terms of continuing education, UIR supports public and private institutions in strengthening their teams' capacities with diverse programs of Executive Masters, Bachelor's degrees, and certificates covering sectoral strategies driven by Morocco.

Research and innovation are also a major focus of the University's strategy, reflected in academic publications, applied research, and an active R&D policy with nearly 540 patents filed, including 100 internationally, ranking it as the 1st university in Morocco and Africa in terms of patent filings (source OMPIC).

Young, dynamic, and civic-minded, our university, which benefits from growing attractiveness and recognized innovation capacity, is launching an ambitious development program to reach 41,000 students by 2040.

Discover the testimony of Widad Laoufir, Human Capital Director at UIR in Challenge Maroc magazine by clicking here: https://bit.ly/4cZganL

Company culture :

Université Internationale de Rabat (UIR) operates within a strongly performance-driven and competitive culture, where ambition, academic excellence and institutional reputation are key success drivers. This environment is reinforced by a significant innovation dimension, promoting research, experimentation and the development of high-impact projects. The culture is further supported by a collaborative approach, encouraging team engagement, knowledge sharing and close leadership. To a lesser extent, structured processes help ensure operational efficiency and reliability across academic and administrative activities.

Job :

As part of the development of our continuing education activities and the strengthening of our relationships with companies, we are recruiting a Development, Continuing Education, and Business Relations Manager - Casablanca Site.

Main responsibilities:

1. Commercial Development and Activity Development (Priority Mission)

• Develop continuing education activities to achieve revenue, participant recruitment, and program growth objectives.
• Define, implement, and manage commercial and marketing actions (BtoB & BtoC) in coordination with the relevant teams.
• Ensure multi-channel commercial prospecting (phone, email, events, professional networks, partnerships, etc.) and develop a portfolio of prospects and companies.
• Manage the entire commercial cycle: lead qualification, follow-ups, appointments, negotiation, conversion, contracting, registration, invoicing, and payment tracking.
• Ensure commercial follow-ups and debt collection in collaboration with the relevant departments.
• Develop and maintain relationships with partner companies, identify new opportunities, and contribute to the development of new programs.
• Manage commercial dashboards, track KPIs (leads, conversion rates, revenue, participants, payments, satisfaction, etc.), and implement necessary corrective actions.
• Conduct market research to adapt the offering and strengthen the positioning of Continuing Education.

2. Management of Continuing Education Programs

• Ensure pedagogical and administrative coordination of programs, from registration to graduation.
• Plan training sessions, coordinate instructors, and ensure the smooth running of courses.
• Oversee exams, defenses, grades, certifications, and graduation processes.
• Ensure the quality of the participant experience and monitor graduate career paths.

3. Quality, Accreditations, and Continuous Improvement

• Oversee syllabus management and ensure program compliance with academic standards.
• Participate in accreditation processes (AACSB, EQUIS, AMBA) and continuous improvement initiatives.
• Implement and monitor dashboards as well as academic, commercial, and operational performance indicators.

4. Business Relations, Events, and Institutional Coordination

• Develop relationships with companies, partners, and alumni to strengthen the Executive ecosystem.
• Organize events, conferences, ceremonies, and Study Trips, and support participants during international mobility.
• Ensure coordination with the Rabat campus, participate in institutional meetings, and ensure alignment with the strategy of Rabat Business School.

Required profile :

Behavioral Skills

• Strong results orientation with the ability to achieve revenue and recruitment goals
• Excellent interpersonal skills, service-oriented, autonomous, and rigorous in carrying out responsibilities
• Good coordination, organization, and project management skills

Operational Skills

• Excellent skills in prospecting, negotiation, sales management, and partnership development
• Proficiency in office tools, CRM, and information systems
• Proficiency in French and English, both written and spoken

Profile

Master's degree (Bac+5) in Management, Commerce, Marketing, Business Administration, or equivalent field
Proven experience in business development, customer relations, and/or continuing education

Head office address :

Desired personality traits :

Search for new things / novelty Extraversion Flexibility Need for autonomy Ambition Organization