At Stellantis, the Employer Brand Reflects the Company's DNA
At Stellantis, the employer brand is not just a concept: it is a true philosophy that embodies the company's culture, values, and promise to its employees. Line Triqui, HR Director of Stellantis Africa Technical Center, shares her vision of an authentic and living employer brand, built on consistency between words and the reality on the ground.
"For me, the employer brand is the DNA of our employer promise. It deeply reflects our identity as a company, our culture, our values, our way of working, of including, of growing employees. HR marketing, on the other hand, is the tool for telling the story of this employer brand."
For me, the employer brand is the DNA of our employer promise. It deeply reflects our identity as a company, our culture, our values, our way of working, of including, of growing employees. It is a structural element, built over time, through concrete practices: management style, quality of social dialogue, career paths, social responsibility, etc. The employer brand must be noticeable on the ground and embodied by our HR actions.
HR marketing, on the other hand, is the tool for telling the story of this employer brand. It is about how we communicate, internally and externally, to give visibility to our DNA. This involves multiple tools: targeted campaigns, storytelling, digital channels, events, inspiring content... It is an essential mechanism, but it must always remain aligned with the reality on the ground.
In a sector as competitive as ours, the experience we provide to talents – whether they are candidates or employees – forms the basis of our HR strategy. The candidate experience, first, begins long before the interview. It relies on the clarity of our messages, the fluidity of the recruitment process, our responsiveness and thanks to feedback, our closeness in substance and form to talents.
