At Yazaki, the employer brand is built on concrete actions

8 October 2025 Read by 1780 persons

 

 

At Yazaki, the employer brand is not a slogan: it is a living, measurable, and evolving approach, which takes shape over time through tangible actions.
For Aziz El Hadri, HR Director, it reflects above all how the company is perceived by its employees, and is part of a logic of continuous improvement.

"The employer brand is how the company is actually perceived in the eyes of its employees. It is built over time, through concrete practices."

 

A strategy based on three essential pillars

At Yazaki, the employer brand approach is based on a structured method around three axes:

  • Active listening: individual HR interviews, internal satisfaction surveys, and dedicated communication channels to gather direct employee feedback.

  • Targeted recognition: regular highlighting of employees' high-impact contributions and initiatives, aiming to foster an innovative and collaborative mindset.

  • Managed development: training paths integrated with operational needs, with monitoring of results aimed at achieving and sustaining excellence.

 

A measured approach, not just declared

At Yazaki, the impact of the employer brand is measured through concrete and reliable indicators: engagement and empowerment rates, retention, internal mobility, skills development, and performance.

"No approximations: only facts and figures, in a spirit of continuous improvement."

This culture of results and constant feedback allows Yazaki to evolve its employer brand in line with its employees' expectations, while strengthening its position as a learning and sustainable company.

 

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