Sefita and the French group Chargeurs create Fashion Company
10 November 2008
Read by 1697 persons
The subsidiary will offer French customers the wool fabric they often bought in other countries. An investment of 200 MDH to produce more than 20 million square meters per year.
Sefita, a weaving and spinning company located in Meknès and belonging to the Holfipar group, has partnered with the French group Chargeurs (Lepoutre, Roudière, Avelana), of which it is the main supplier, to create Fashion Company, which will rely on the four aforementioned companies. The capital of the joint subsidiary is equally shared between the two groups. This partnership aims at integrating the wool fabric sector because, explain the Moroccan managers, it will allow, like what happened in the jeans sector, to offer a complete offer to order givers and to launch into the finished product. Until now, Sefita has supplied large European clients with fabrics for the production of their collections which, sometimes, are manufactured in Morocco. "Now, the idea is to supply the fabric and place orders directly with national manufacturers without going through any intermediary", explains Fashion Company.
Such an organization will reduce manufacturing costs and delivery times. It also opens up opportunities for Moroccan manufacturers insofar as purchasing centers are reducing their Asian sourcing and are looking for more local sourcing. In addition, sourcing from Eastern countries is becoming less and less reliable due to labor shortages. Consequently, orders will inevitably turn towards Morocco, it is explained.
The group will invest 200 MDH to increase its production
On the commercial level, the new group has set up a networking department which should, in the next two years, attract global orders of 2 million pieces, including suits, tailor-mades, dresses, skirts and city pants. These items will be made by several manufacturers located in Casablanca, Rabat, Fes and Tangier. The fabrics chosen by the order givers will be supplied by Fashion Company, whose four companies produce 16 million square meters per year. This capacity should, according to the group's business plan, increase by 30% over the next two years thanks to an investment of around 200 MDH. In addition to guaranteeing supply, Fashion Company will be able to control creation and development through the three European units, Roudière, Lepoutre and Avelana, specialized in men's and women's ready-to-wear and which achieved respective turnovers of 38 M, 8 M and 35 M euros in 2008. To ensure a quick and efficient service as well as the development of regular collections, two weaving workshops based in Morocco and France are dedicated to research in creation and specific customer items.
Posted on May 10, 2009
lavieeco.com
Sefita, a weaving and spinning company located in Meknès and belonging to the Holfipar group, has partnered with the French group Chargeurs (Lepoutre, Roudière, Avelana), of which it is the main supplier, to create Fashion Company, which will rely on the four aforementioned companies. The capital of the joint subsidiary is equally shared between the two groups. This partnership aims at integrating the wool fabric sector because, explain the Moroccan managers, it will allow, like what happened in the jeans sector, to offer a complete offer to order givers and to launch into the finished product. Until now, Sefita has supplied large European clients with fabrics for the production of their collections which, sometimes, are manufactured in Morocco. "Now, the idea is to supply the fabric and place orders directly with national manufacturers without going through any intermediary", explains Fashion Company.
Such an organization will reduce manufacturing costs and delivery times. It also opens up opportunities for Moroccan manufacturers insofar as purchasing centers are reducing their Asian sourcing and are looking for more local sourcing. In addition, sourcing from Eastern countries is becoming less and less reliable due to labor shortages. Consequently, orders will inevitably turn towards Morocco, it is explained.
The group will invest 200 MDH to increase its production
On the commercial level, the new group has set up a networking department which should, in the next two years, attract global orders of 2 million pieces, including suits, tailor-mades, dresses, skirts and city pants. These items will be made by several manufacturers located in Casablanca, Rabat, Fes and Tangier. The fabrics chosen by the order givers will be supplied by Fashion Company, whose four companies produce 16 million square meters per year. This capacity should, according to the group's business plan, increase by 30% over the next two years thanks to an investment of around 200 MDH. In addition to guaranteeing supply, Fashion Company will be able to control creation and development through the three European units, Roudière, Lepoutre and Avelana, specialized in men's and women's ready-to-wear and which achieved respective turnovers of 38 M, 8 M and 35 M euros in 2008. To ensure a quick and efficient service as well as the development of regular collections, two weaving workshops based in Morocco and France are dedicated to research in creation and specific customer items.
Posted on May 10, 2009
lavieeco.com
