AI & Recruitment: Revolution or Opportunity? The Viewpoint of Alexandra Montant, Deputy CEO of ReKrute
Artificial intelligence is no longer a simple optimization tool; it's a true revolution comparable to the invention of electricity. For Alexandra Montant, Deputy CEO of ReKrute, AI is profoundly transforming our relationship with work, our organizations... and our skills.
A study estimates that within 5 years, 27% of tasks could be entrusted to AI. Morocco, far from being a spectator, positions itself as a technophile actor. In the global survey conducted by ReKrute, BCG, and The Network in 2024, the Kingdom ranked 4th in the world for the adoption of AI at work. While the global average is 18%, 29% of Moroccan professionals already use AI several times a week.
If AI is an opportunity for our companies, it also calls for a rapid evolution of skills, particularly for executives.
Intellectual professions are not immune: they will have to integrate AI to remain relevant, while developing essential human skills such as critical thinking, creativity, and emotional intelligence - qualities that the machine cannot reproduce.
Artificial intelligence is no longer a simple optimization tool; it's a true revolution comparable to the invention of electricity. For Alexandra Montant, Deputy CEO of ReKrute, AI is profoundly transforming our relationship with work, our organizations... and our skills.
"Those who don't use AI in their daily professional lives will quickly be overtaken."
Read also: Human skills: still essential in the AI era!
Far from replacing managers, AI can become their co-pilot for planning, analysis, or decision-making tasks. But the functions of support, motivation, or change management remain fundamentally human.
"The manager of tomorrow will be a strategist increasing their efficiency thanks to AI, but never replaced in their role as a leader."
In recruitment professions, not integrating AI is taking the risk of losing competitiveness. Recruiters must surround themselves with agile talents capable of handling generative tools, but above all endowed with differentiating soft skills. The time when technical skills were sufficient is over.
"Knowing how to prompt has become a basic skill. Those who don't know how to use AI to create content or save time are already outdated."
The risk of inequality is real, particularly between those who have access to the right tools and know how to use them, and others. But it is also an opportunity for "resourceful" and curious profiles who will be able to fill their technical gaps with a good mastery of tools and a great capacity to learn.
AI is not a threat, but a performance and transformation accelerator. Moroccan companies must train, support, and above all rethink their recruitment criteria to make this revolution a lever for growth.
