Large Retailers Create Jobs and Change Moroccans' Consumption Habits
20 October 2009
Read by 2321 persons
Large-scale distribution in Morocco only accounts for 10% of retail trade (2007 figures), but continues to grow at a relatively fast pace.
Stores are located throughout the country, especially in large cities, both on the outskirts and in the heart of urban areas.
Privatizations, public service concessions to the private sector, and the unprecedented development of the franchise network have opened new investment opportunities in distribution.
The Carrefour group has just signed a franchise agreement with Label’Vie covering the entire Moroccan territory.
This agreement between the world's second and Europe's leading distributor (15,000 stores in 33 countries and 490,000 employees) and the second largest supermarket operator in Morocco (19 stores, 1400 employees and 1.1 billion Dirhams in turnover in 2008) plans to develop a portfolio of forty stores, including six hypermarkets, by 2011.
This agreement became a reality on February 19, 2009, with the opening of a Carrefour hypermarket in Salé (near Rabat). This store, with a sales area of 5,500 m², will offer more than 30,000 products and employ 250 people.
Published on February 8, 2009
Posted online on February 26, 2009
courrierinternational.com
Stores are located throughout the country, especially in large cities, both on the outskirts and in the heart of urban areas.
Privatizations, public service concessions to the private sector, and the unprecedented development of the franchise network have opened new investment opportunities in distribution.
The Carrefour group has just signed a franchise agreement with Label’Vie covering the entire Moroccan territory.
This agreement between the world's second and Europe's leading distributor (15,000 stores in 33 countries and 490,000 employees) and the second largest supermarket operator in Morocco (19 stores, 1400 employees and 1.1 billion Dirhams in turnover in 2008) plans to develop a portfolio of forty stores, including six hypermarkets, by 2011.
This agreement became a reality on February 19, 2009, with the opening of a Carrefour hypermarket in Salé (near Rabat). This store, with a sales area of 5,500 m², will offer more than 30,000 products and employ 250 people.
Published on February 8, 2009
Posted online on February 26, 2009
courrierinternational.com
