Women in Business: Expectations and Specifics

World Women's Day is a tribute to women: those who suffer, those who are oppressed, those who fight, those who hide, those who are imprisoned, those who have duties but no rights, those who claim, those who demonstrate...

In this context of honoring women, it seemed interesting to focus on the role of women in business and on women's management.

The Man/Woman Balance in Business in a Few Figures

ReKrute.com conducted a survey some time ago on the situation of women in employment in Morocco. This survey aimed to shed light on the situation of women in companies, particularly their expectations, their level of responsibility, and their salaries.

Here are some of the most revealing results:

- Contrary to popular belief, the level of education is equivalent. Master's degree, recognized engineering diploma, dense and learning academic background, Moroccan women are now as educated as their male colleagues. Currently, 43% of BAC+4/5 are women, and 39% of them manage teams.

- In the top 5 expectations of women in the company, the survey highlighted the following motivations:
Learning and career development opportunities, good relationships with their supervisor, good relationships with their colleagues; opportunities to take on responsibilities and, finally, a good work/life balance.

- Moroccan companies are still hesitant, unfortunately, to entrust their management to women. Indeed, women managers are mainly found in HR or Marketing management positions and much less in General Management and Commercial Management positions, which are mainly held by men.

- As for salaries, the survey seems to confirm that today, despite their diplomas, their competence, and their determination, women receive lower salaries than men at an equivalent level of responsibility.


More committed, more productive, more diplomatic...

These are the qualities and assets that are readily attributed to working women. Indeed, most women say that they constantly have to prove themselves in the business world to be noticed, retained, and valued.
This reality would push them to surpass themselves to confront this more demanding context, which imposes on them an unwavering will and motivation to go beyond preconceived notions. Driven by this determination, they are in fact more productive and committed to their work.

However, despite these aspirations to evolve and take on responsible positions, most of them are keen to maintain a real balance between their professional and personal lives. They say they are less interested than men in power and titles. In doing so, they prove to be more inclined to listen and question themselves than their male colleagues.


Specifically feminine management?

Most of the women managers interviewed say that it is their way of communicating, based on listening, sharing, and empathy that sets them apart. More cautious, imposing their decisions collegially and therefore less directly than men, less dominant in their decision-making, all these attitudes seem to indeed outline the contours of feminine management.


Even if we have seen some professions and responsibilities previously reserved for men become "feminized", the path to true parity, the one that presents a real balance between men and women, the one that has fought inequalities, still seems a long way to go. A certain ambient machismo, preconceived ideas, and social divisions are all obstacles to overcome and fight, even if it must be emphasized that Moroccan women demonstrate unwavering mobilization and determination in overcoming these inequalities.