ReKrute New Feature: A New Design to Make Your Job Offer Your First Advertisement
A job offer is often the first contact between a candidate and your company.
Even before visiting your site, talking to a recruiter, or attending an interview, the candidate discovers your employer brand through an advertisement.
This is why ReKrute has recently updated its job offer pages: to allow clients to not just present a position, but to better tell the story of their company, their work environment, and what can make talented people want to join them.
Because a job offer should no longer look like a simple administrative form.
A job offer should be showcased.
To give you a concrete example, discover some gems already online on ReKrute:
Discover the new design of McDonald's offers.
Discover the new design of Sofrecom offers.
Discover the new design of Bank of Africa offers.
A page designed to better present your company
When a candidate looks at an opportunity, they obviously want to understand the tasks and the skills required.
But they also want to know: Who is hiring? What environment will I be working in? What is the company's culture? Can I see myself here?
The new ReKrute offer pages now give more space to this information.
In addition to the job, the company can present its identity, its mission, its culture, and the elements that characterize its work environment.
The candidate therefore no longer just discovers an open position. They also begin to understand the company they might join.
Company culture directly integrated into the offer
Culture should not be hidden information on an institutional page that few candidates will read.
It is an integral part of the decision to apply.
That's why ReKrute has made it more visible within the offer page itself.
The candidate can thus better understand how the company operates: its approach to innovation, collaboration, performance, organization, or team development.
This presentation allows employers to better express their DNA and candidates to better assess their compatibility with the proposed environment.
Your employer labels become visible when they matter
The new pages also allow for greater emphasis on the labels the company has obtained.
When a candidate views an offer, they can immediately identify employer distinctions associated with the organization, such as Feel Good or Krunchy Company.
These references enrich the company's presentation and strengthen its employer brand directly within the application process.
Instead of communicating separately about its commitments and attractiveness, the employer can make them visible at the precise moment the candidate is considering joining them.
The desired profile is much more readable
Presenting the company better doesn't mean forgetting the expectations related to the job.
The new ReKrute pages also better structure the criteria sought: education, degree level, role, industry, experience, contract, remote work…
The desired personality traits can also be displayed to go beyond the CV and technical skills alone.
The candidate therefore quickly understands what the company is looking for and can better determine if the opportunity truly matches their profile.
For the recruiter, it's also a way to make their need clearer from the start.
Provide more context to generate better applications
The goal of this update is simple: to help our clients better present their opportunities and their employer brand.
A richer and more contextualized ad allows the candidate to imagine themselves there even before applying.
They know what the company offers, what it's looking for, how it operates, and what makes it stand out.
This transparency can also lead to more relevant applications: candidates who don't just apply for a job title, but because they also recognize themselves in the proposed environment.
The offer becomes a true recruiter showcase
At ReKrute, we have therefore redesigned the offer page as a true showcase for our clients.
The position remains central, but it is now part of a more complete presentation of the employer: culture, labels, desired criteria, personality, location, and other available opportunities.
The challenge is no longer just to publish an ad.
It's about giving the candidate all the good reasons to be interested in your company.
Your job offer is your first advertisement. With the new ReKrute pages, make it your first employer showcase too.
Read also: ReKrute New Feature: Personalized Questions When Creating an Ad
