Get the Feel Good Label: Meet Candidates' Expectations for a Successful Hiring Season!

With the emergence of new professional expectations, more and more workers are reevaluating their work environment, now seeking a better balance between personal and professional life. This quest for meaning, amplified by the pandemic, has not spared Morocco, where companies are also witnessing unexpected resignations of key profiles. To meet this growing demand for well-being, companies must reinvent themselves and align with the aspirations of candidates.
What are candidates looking for today?
- Values: Candidates prefer companies that share their personal values and offer a work environment that aligns with these principles.
- A stimulating environment: They seek dynamic workplaces, evolving career paths, and opportunities to grow and face challenges.
- Transparency: Candidates want clear and precise information about companies to help them project themselves and make well-informed decisions. They wish to validate their compatibility with a company before committing.
Why get the Feel Good label?
In a market limited to around 1.4 million higher education graduates actively working in Morocco, according to the HCP, companies need to stand out to attract and retain the best talent. The Feel Good label allows companies to share their results with the market, giving candidates privileged access to information on companies via the "Feel Good Companies" page. When applying, they can also see their cultural fit with the company, and for a more detailed comparison, they can take the free Feel Good test, which informs them on the dimensions where they align or diverge with the company.
By adopting a proactive and transparent approach regarding your company culture, you demonstrate to candidates that their well-being is a priority even before they join your team. This optimizes your recruitment process, allowing you to select candidates who are most aligned with your work environment, ensuring their fulfillment and better retention in the long term.
