Job Search: What's Changed in 10 Years

Breaking News: Job searching today isn't the same as it was in 2004. The main reason? Digital technology!

Ten years ago, checking print ads in newspapers was essential to find job openings. Job websites quickly became the norm for job seekers because they were free and accessible. Email also made applying much easier and cheaper: no more newspapers, stamps, or printing resumes.

But getting a job isn't necessarily easier. This increased ease often translates into more resumes received for the same position, meaning tougher competition.

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New technologies have also changed how people apply for jobs. Now it's important to pay attention to keywords in your resume, as it will be scanned by software before a recruiter sees it. Some have also used technological advancements to develop video or interactive resumes to stand out from the crowd.

Thanks to the internet, job seekers are more informed than ever. With the proliferation of websites and blogs dedicated to employment, it's become easier to get advice on interview techniques or writing cover letters. The internet also allows candidates to learn about the company they are applying to before the interview to improve their chances of success. However, recruiters can also find out more about candidates and stumble upon less-than-flattering information or photos on Facebook or other online platforms. In 2014, managing your online reputation has become essential for all job seekers.

Social Job Searching
In 2004, Facebook was barely starting out and LinkedIn wasn't yet the essential professional social network it is today. LinkedIn's arrival has profoundly changed job searching. Candidates can highlight their skills and accomplishments but, more importantly, expand their network. With 300 million profiles on LinkedIn, companies no longer have to passively wait for candidates to come to them. They can actively search for ideal candidates online instead of waiting for them to respond to advertised positions. Sourcing is a recruitment practice that's booming right now.

Being visible online is now essential to maximize your chances of landing your dream job. Social networks, blogs, and personal websites are now part of the career arsenal for those who want to succeed professionally.

Personal Branding
More than just an online presence, a professional's ability to develop and promote their personal brand is becoming increasingly important. Establishing your brand helps you stand out from the competition.

Employer branding is also a concept that has gained importance between 2004 and 2014. The search for jobs and employees is therefore becoming increasingly personalized. Companies no longer just want to recruit competent people but also those who align with the company's values and culture.

While job searching has changed a lot in 10 years, it's likely that the evolution will be even faster over the next decade. Human resources specialists expect that the development of Big Data will significantly change recruitment in the future.

Fanny Bourel.

Workopolis.com

Published December 12, 2014.

Posted online February 17, 2015.