Sales Representatives Salaries in Morocco: from 122,000 to 900,000 DH gross per year.
23 August 2011
Read by 28392 persons
The best paid are those who sell high value-added products or solutions. Variable pay around 20%, but can go up to 50%. Companies in competitive sectors, multinationals, SMEs..., salary evolutions differ.
If there is a professional category that does not know the crisis or very little, it is that of sales representatives. A brief overview of job offers published in the press proves it. Agri-food, clothing, IT, real estate promotion... Almost all sectors are looking for sales representatives. According to recruitment specialists 50 to 60% of job offers concern this population.
This is proof that sales is more than ever one of the main outlets for young graduates. The main reason is that selling is an obsession for companies. The prestige of a brand as well as the quality of the product and service are no longer as determining as in the past, as the consumer has difficulty making his choice in the range of products and services offered to him every day. To assert itself in such an environment, it is imperative to ensure a constant presence on the ground.
To make a career in this field, it is first necessary to have solid technical skills in the sector where one wishes to work.
Sales jobs are distinguished by their variety. Sales directors, sales administrators, sales managers or technical sales representatives, regional sales directors or even key account managers... each has well-defined prerogatives. In the market, we can find a large population of technical sales representatives who have a great technical mastery of their products. These are generally Bac+2 and above profiles who hold positions of responsibility. However, companies, especially in the industry, often have problems with this type of profile. The reason is that they have basic technical training (technician or engineer) and do not often have predispositions to go and sell a product.
On the salary side, sales remains one of the best-paying functions, even if Hamid El Otmani, CEO of LMS ORH, tempers this observation. According to him, it is more a question of caliber than salary. "Sales salaries, as in any transparent market, remain dependent on supply and demand. Nevertheless, the market may be buoyant, it is primarily for high-potential candidates. The more specialized one is in a particular field, the more assured one is of having a good salary," he explains.
Year after year, sales executives see their pay slips increase by an average of 5%. This significant increase is mainly due to the increase in the variable part. "It all depends on the companies' salary policy, but also on individual performance. According to surveys, we observe that companies are increasingly concerned with introducing well-defined qualitative or quantitative criteria into the variable part, such as the introduction of long-term objectives," explains Mr. El Otmani. The variable part represents on average 20% of the overall salary but can go up to 50% in extreme cases.
Remuneration is progressing very slowly in SMEs
That said, the CEO of LMS wishes to specify that "the best-paid sales representatives are those who sell high value-added products or solutions". In addition, salaries generally depend on the frequency of sales, the margin generated on the sale... For example, a sales representative of a company selling mass-market products does not have the same salary as one who works at a car dealership. But generally speaking, a sales representative can be remunerated on turnover, gross margin or qualitative criteria.
There are also significant disparities in terms of salary evolution, depending on the sectors of activity and the companies. For example, strong growth is noted in the hotel industry and mass distribution. But, in general, companies are categorized into three segments.
First, those operating in a very competitive environment. Salary increases are significant and can reach 10% per year, or even 15% in extreme cases.
Second case, multinationals. They generally have real salary scales that take into account individual performance, training provided... Salary increases can also reach 15% from one year to the next.
Third case, SMEs or companies operating in less competitive activities. These companies are not imbued with the commercial spirit. Salaries are largely fixed and increases generally do not exceed 3% annually.
Overall, according to the latest survey by LMS, gross salaries range from 122,000 to 277,000 DH per year for a junior manager with an average experience of 4 to 6 years, from 430,000 to 900,000 DH for a senior sales representative, from 189,000 to 493,000 DH for a technical sales engineer and from 272,000 to 612,000 DH for a sales administration manager.
Skills: What qualities to claim a high income?
- Master foreign languages
The practice of one or more foreign languages is always a serious advantage. It demonstrates a great capacity for openness and opens up broader career prospects.
- Know about IT
Gone are the days when the salesperson noted on a register or sent tons of faxes to his clients. For several years now, we have entered the era of all-digital. He is obliged to be familiar with the use of IT tools in all its aspects (knowledge of software, use of databases, use of the internet...). Objective: to save as much time as possible in data management but also to have access to a large mass of information.
- Have a sense of organization
Being perfectly organized is one of the major requirements. Between clients, proposals and contracts, the salesperson sometimes risks being overwhelmed. Excellent organization will serve him in his daily work, it will also contribute to making him appreciated by his hierarchy.
- Know how to move
In the case of a sales career, a salesperson, whether a sales representative or sales director, should never hesitate to move. Mobility is an integral part of any professional trajectory, even more so in the context of sales jobs. There are clients who are rarely in the same place, exchange circuits that are using more and more destinations, and there is above all the necessity, to progress in the hierarchy, to move from one area to another.
- Be able to adapt
In the same day, a salesperson will multiply interlocutors with different profiles and aspirations, even if they all have in common being interested in the products or services offered. For each of these interlocutors, the salesperson will have to find the right tone.
- Inform yourself about your sector internationally
What need could a television salesperson have to be interested in international economic news? The answer is very simple: every day, the economy is advancing a little further
- Know the product
The raison d'être of a salesperson is above all his product. Mastering it allows better guidance of his client. A good salesperson will have a scientific approach to his product. He must be knowledgeable, with all the information relating to it in his possession n
Brahim Habriche
Published on August 3, 2011.
Posted online on August 23, 2011.
Lavieeco.com
If there is a professional category that does not know the crisis or very little, it is that of sales representatives. A brief overview of job offers published in the press proves it. Agri-food, clothing, IT, real estate promotion... Almost all sectors are looking for sales representatives. According to recruitment specialists 50 to 60% of job offers concern this population.
This is proof that sales is more than ever one of the main outlets for young graduates. The main reason is that selling is an obsession for companies. The prestige of a brand as well as the quality of the product and service are no longer as determining as in the past, as the consumer has difficulty making his choice in the range of products and services offered to him every day. To assert itself in such an environment, it is imperative to ensure a constant presence on the ground.
To make a career in this field, it is first necessary to have solid technical skills in the sector where one wishes to work.
Sales jobs are distinguished by their variety. Sales directors, sales administrators, sales managers or technical sales representatives, regional sales directors or even key account managers... each has well-defined prerogatives. In the market, we can find a large population of technical sales representatives who have a great technical mastery of their products. These are generally Bac+2 and above profiles who hold positions of responsibility. However, companies, especially in the industry, often have problems with this type of profile. The reason is that they have basic technical training (technician or engineer) and do not often have predispositions to go and sell a product.
On the salary side, sales remains one of the best-paying functions, even if Hamid El Otmani, CEO of LMS ORH, tempers this observation. According to him, it is more a question of caliber than salary. "Sales salaries, as in any transparent market, remain dependent on supply and demand. Nevertheless, the market may be buoyant, it is primarily for high-potential candidates. The more specialized one is in a particular field, the more assured one is of having a good salary," he explains.
Year after year, sales executives see their pay slips increase by an average of 5%. This significant increase is mainly due to the increase in the variable part. "It all depends on the companies' salary policy, but also on individual performance. According to surveys, we observe that companies are increasingly concerned with introducing well-defined qualitative or quantitative criteria into the variable part, such as the introduction of long-term objectives," explains Mr. El Otmani. The variable part represents on average 20% of the overall salary but can go up to 50% in extreme cases.
Remuneration is progressing very slowly in SMEs
That said, the CEO of LMS wishes to specify that "the best-paid sales representatives are those who sell high value-added products or solutions". In addition, salaries generally depend on the frequency of sales, the margin generated on the sale... For example, a sales representative of a company selling mass-market products does not have the same salary as one who works at a car dealership. But generally speaking, a sales representative can be remunerated on turnover, gross margin or qualitative criteria.
There are also significant disparities in terms of salary evolution, depending on the sectors of activity and the companies. For example, strong growth is noted in the hotel industry and mass distribution. But, in general, companies are categorized into three segments.
First, those operating in a very competitive environment. Salary increases are significant and can reach 10% per year, or even 15% in extreme cases.
Second case, multinationals. They generally have real salary scales that take into account individual performance, training provided... Salary increases can also reach 15% from one year to the next.
Third case, SMEs or companies operating in less competitive activities. These companies are not imbued with the commercial spirit. Salaries are largely fixed and increases generally do not exceed 3% annually.
Overall, according to the latest survey by LMS, gross salaries range from 122,000 to 277,000 DH per year for a junior manager with an average experience of 4 to 6 years, from 430,000 to 900,000 DH for a senior sales representative, from 189,000 to 493,000 DH for a technical sales engineer and from 272,000 to 612,000 DH for a sales administration manager.
Skills: What qualities to claim a high income?
- Master foreign languages
The practice of one or more foreign languages is always a serious advantage. It demonstrates a great capacity for openness and opens up broader career prospects.
- Know about IT
Gone are the days when the salesperson noted on a register or sent tons of faxes to his clients. For several years now, we have entered the era of all-digital. He is obliged to be familiar with the use of IT tools in all its aspects (knowledge of software, use of databases, use of the internet...). Objective: to save as much time as possible in data management but also to have access to a large mass of information.
- Have a sense of organization
Being perfectly organized is one of the major requirements. Between clients, proposals and contracts, the salesperson sometimes risks being overwhelmed. Excellent organization will serve him in his daily work, it will also contribute to making him appreciated by his hierarchy.
- Know how to move
In the case of a sales career, a salesperson, whether a sales representative or sales director, should never hesitate to move. Mobility is an integral part of any professional trajectory, even more so in the context of sales jobs. There are clients who are rarely in the same place, exchange circuits that are using more and more destinations, and there is above all the necessity, to progress in the hierarchy, to move from one area to another.
- Be able to adapt
In the same day, a salesperson will multiply interlocutors with different profiles and aspirations, even if they all have in common being interested in the products or services offered. For each of these interlocutors, the salesperson will have to find the right tone.
- Inform yourself about your sector internationally
What need could a television salesperson have to be interested in international economic news? The answer is very simple: every day, the economy is advancing a little further
- Know the product
The raison d'être of a salesperson is above all his product. Mastering it allows better guidance of his client. A good salesperson will have a scientific approach to his product. He must be knowledgeable, with all the information relating to it in his possession n
Brahim Habriche
Published on August 3, 2011.
Posted online on August 23, 2011.
Lavieeco.com
