Do you have a digital identity?
12 October 2010
Read by 1725 persons
To find out, no surprise: the essential Google should be your first reflex. But to not miss anything, other tools will help you.
Digital identity consists of all the data associated with your name on the Web. This can include identifying elements: surname, professional status, diplomas obtained, previous experiences, ... in short, all the information that can appear on an online CV or in a profile on a social network. But you will also find traces left by your virtual activity: comments on forums, participation in hubs, voting on an online petition, ads posted on sales sites, ...
Not to mention the traces left by the activity of other Internet users about you, which may reserve some surprises for you. "It is quite possible that traces impact your digital image without you knowing it," warns Jean-Francois Ruiz, Co-Founder of the web marketing agency PowerOn. Whether it's via tagging a photo on Facebook, quoting your name following your participation in an event, or publishing a text by an association of which you are a member."
I google myself, you google yourself, we google ourselves
What do you do when you want to know more about someone? Like many savvy Internet users, you google their name and browse the information gleaned. "People's names account for one in five searches on Google! And even if most concern celebrities, entering a name into Google has become a reflex, it is ingrained in the collective unconscious," says Jean-Francois Ruiz. A reflex that you should apply to yourself. Type your name into the famous search engine to discover your digital identity.
Don't be surprised if social networks are prominent among the results: Google values sites with a lot of traffic and results directly related to the words typed, which is the case for your profiles on Facebook or Viadeo. These are particularly relevant in terms of keyword density since your name is written there several times. If you have a personal website in your name, you should see it come out in a good position because Google appreciates URLs containing keywords. Sites with frequently updated content are also valued, which is often the case with Twitter or blogs.
To go further
Google represents 91% of web searches in France, meaning that the hegemony is total. However, "people search" engines such as www.123people.com, www.webmii.com or www.cvgadget.com should not be neglected because they can reveal other facets of your digital identity. "These meta-search engines collect all publicly available information related to a name, regardless of their date and the size of the site," explains Fadhila Brahimi, specialist in presence strategy, personal branding and e-reputation. Their algorithm is not the same as Google's, so they can bring up different elements."
Note: these engines include a "tag cloud" at the bottom of the page. An effective tool to check if the keywords associated with your name correspond to you.
Published in September 2010
Posted online on October 12, 2010
jesuisvisiblesurleweb.fr
Digital identity consists of all the data associated with your name on the Web. This can include identifying elements: surname, professional status, diplomas obtained, previous experiences, ... in short, all the information that can appear on an online CV or in a profile on a social network. But you will also find traces left by your virtual activity: comments on forums, participation in hubs, voting on an online petition, ads posted on sales sites, ...
Not to mention the traces left by the activity of other Internet users about you, which may reserve some surprises for you. "It is quite possible that traces impact your digital image without you knowing it," warns Jean-Francois Ruiz, Co-Founder of the web marketing agency PowerOn. Whether it's via tagging a photo on Facebook, quoting your name following your participation in an event, or publishing a text by an association of which you are a member."
I google myself, you google yourself, we google ourselves
What do you do when you want to know more about someone? Like many savvy Internet users, you google their name and browse the information gleaned. "People's names account for one in five searches on Google! And even if most concern celebrities, entering a name into Google has become a reflex, it is ingrained in the collective unconscious," says Jean-Francois Ruiz. A reflex that you should apply to yourself. Type your name into the famous search engine to discover your digital identity.
Don't be surprised if social networks are prominent among the results: Google values sites with a lot of traffic and results directly related to the words typed, which is the case for your profiles on Facebook or Viadeo. These are particularly relevant in terms of keyword density since your name is written there several times. If you have a personal website in your name, you should see it come out in a good position because Google appreciates URLs containing keywords. Sites with frequently updated content are also valued, which is often the case with Twitter or blogs.
To go further
Google represents 91% of web searches in France, meaning that the hegemony is total. However, "people search" engines such as www.123people.com, www.webmii.com or www.cvgadget.com should not be neglected because they can reveal other facets of your digital identity. "These meta-search engines collect all publicly available information related to a name, regardless of their date and the size of the site," explains Fadhila Brahimi, specialist in presence strategy, personal branding and e-reputation. Their algorithm is not the same as Google's, so they can bring up different elements."
Note: these engines include a "tag cloud" at the bottom of the page. An effective tool to check if the keywords associated with your name correspond to you.
Published in September 2010
Posted online on October 12, 2010
jesuisvisiblesurleweb.fr
