Investment Integrals: The Geoeconomic Approach to Promotion Made Concrete
2 January 2008
Read by 2444 persons
For its fifth edition, the Investment Integrals, now an international meeting place for foreign investors in Morocco, will leverage the quality of the Moroccan diaspora to boost the country's attractiveness.
The announcement was made on December 4 in Casablanca by Hassan Bernoussi, director of the Investment Directorate. The event, under the High Patronage of His Majesty King Mohammed VI and scheduled for December 13-14 at the Mohammed VI International Conference Center in Skhirat (official opening at 5 pm), will therefore focus on mobilizing Moroccan skills abroad for the economic emergence of the country.
As the Director of Investments clearly stated, the aim this time is to capitalize on this Moroccan know-how abroad. As important vectors of economic growth, they will now be used as relays to promote investment in Morocco. To this end, a network, called the Moroccan Investment Network, will be set up to convey the positive image of a Morocco in motion, a Morocco in progress. Initially, just five (5) members officially accredited by the government will have to form the foundation of this agency.
Ultimately, the Investment Directorate will be transformed into a public limited company (PLC) overseeing several managers dedicated to foreign investment. The logo and slogan, respectively composed of doves, symbols of peace and concord, and the words "Morocco, here and now," speak volumes about the theme of this edition. In a way, it is a call to Moroccans residing abroad (MREs) to give a boost to their country of origin, by influencing the subjectivities of foreign investors.
Hassan Abouyoub, the Kingdom's roving ambassador and president of the Integrals Scientific Committee, welcomed the new approach, which aims to immediately put the conclusions of this important symposium into practice. For Hassan Abouyoub and Hassan Bernoussi, MREs are natural prescribers who daily give opinions on Morocco. In addition, they can very well contribute to improving Morocco's risk profile and give a boost to co-development. The event is not lacking in new features, but as usual, a guest country of honor has been chosen, France, a land of traditional Moroccan immigration, and renowned speakers will lead the discussions before some 1,500 participants.
Partners, such as the Caisse d'épargne de France Groups, CDG (Caisse de dépôt et de gestion), Ynna Holding, Attijariwafa bank, BMCE, and the APC (Association professionnelle des cimentiers du Maroc), who sent their representatives to Casablanca on the eve of this meeting, confirmed their participation. Unanimously, they advocated for such an initiative, which will undoubtedly allow Morocco, currently on the right part of the curve, even operating a point of inflection, to move into the fold of the major recipient nations of FDI (foreign direct investment), without apprehension from issuing institutions. Of course, the new structure to be created will not be the only booster of investment in Morocco. It does not claim to be able to do everything, added Hassan Bernoussi. The agency will be added to a whole arsenal, whose elements are already in place or are to be created so that the 3 billion euros of FDI, gleaned during 2007, without privatization, will spread like wildfire.
Economic Diplomacy
The Kingdom of Morocco has more than 3 million emigrants throughout the world. They can be found in far-flung countries such as Singapore or Australia, as well as neighboring countries, on the northern shores of the Mediterranean or sub-Saharan Africa. It is not uncommon to find among them very high potentials holding positions of responsibility abroad.
Fostered by Moroccan civic education, they are the best vectors to tip the scales in favor of their country of origin when making investment decisions. Present in the City, or other international financial centers, in major rating agencies, evaluation and consulting firms, the Investment Directorate does not require them to return. On the contrary, through the respect it conveys, it aims to make them worthy economic ambassadors for Morocco.
Published December 4, 2007
Le matin
The announcement was made on December 4 in Casablanca by Hassan Bernoussi, director of the Investment Directorate. The event, under the High Patronage of His Majesty King Mohammed VI and scheduled for December 13-14 at the Mohammed VI International Conference Center in Skhirat (official opening at 5 pm), will therefore focus on mobilizing Moroccan skills abroad for the economic emergence of the country.
As the Director of Investments clearly stated, the aim this time is to capitalize on this Moroccan know-how abroad. As important vectors of economic growth, they will now be used as relays to promote investment in Morocco. To this end, a network, called the Moroccan Investment Network, will be set up to convey the positive image of a Morocco in motion, a Morocco in progress. Initially, just five (5) members officially accredited by the government will have to form the foundation of this agency.
Ultimately, the Investment Directorate will be transformed into a public limited company (PLC) overseeing several managers dedicated to foreign investment. The logo and slogan, respectively composed of doves, symbols of peace and concord, and the words "Morocco, here and now," speak volumes about the theme of this edition. In a way, it is a call to Moroccans residing abroad (MREs) to give a boost to their country of origin, by influencing the subjectivities of foreign investors.
Hassan Abouyoub, the Kingdom's roving ambassador and president of the Integrals Scientific Committee, welcomed the new approach, which aims to immediately put the conclusions of this important symposium into practice. For Hassan Abouyoub and Hassan Bernoussi, MREs are natural prescribers who daily give opinions on Morocco. In addition, they can very well contribute to improving Morocco's risk profile and give a boost to co-development. The event is not lacking in new features, but as usual, a guest country of honor has been chosen, France, a land of traditional Moroccan immigration, and renowned speakers will lead the discussions before some 1,500 participants.
Partners, such as the Caisse d'épargne de France Groups, CDG (Caisse de dépôt et de gestion), Ynna Holding, Attijariwafa bank, BMCE, and the APC (Association professionnelle des cimentiers du Maroc), who sent their representatives to Casablanca on the eve of this meeting, confirmed their participation. Unanimously, they advocated for such an initiative, which will undoubtedly allow Morocco, currently on the right part of the curve, even operating a point of inflection, to move into the fold of the major recipient nations of FDI (foreign direct investment), without apprehension from issuing institutions. Of course, the new structure to be created will not be the only booster of investment in Morocco. It does not claim to be able to do everything, added Hassan Bernoussi. The agency will be added to a whole arsenal, whose elements are already in place or are to be created so that the 3 billion euros of FDI, gleaned during 2007, without privatization, will spread like wildfire.
Economic Diplomacy
The Kingdom of Morocco has more than 3 million emigrants throughout the world. They can be found in far-flung countries such as Singapore or Australia, as well as neighboring countries, on the northern shores of the Mediterranean or sub-Saharan Africa. It is not uncommon to find among them very high potentials holding positions of responsibility abroad.
Fostered by Moroccan civic education, they are the best vectors to tip the scales in favor of their country of origin when making investment decisions. Present in the City, or other international financial centers, in major rating agencies, evaluation and consulting firms, the Investment Directorate does not require them to return. On the contrary, through the respect it conveys, it aims to make them worthy economic ambassadors for Morocco.
Published December 4, 2007
Le matin
