It’s all about
4 June 2009
Read by 2773 persons
Welcome to the world of business language!
TMC Africa, a training and consulting firm specializing in sales and management support, has taken an interest in the vocabulary used in business.
We see business as a world of its own: with its people, its customs, and its language!
Beyond conveying information, words challenge, question, reassure, and delight. Our column "words to say it by TMC" will share with you each week an expression encountered during our missions!
Everyone will undoubtedly recognize the words spoken during a meeting, an interview… We will examine each expression used, identifying its origin, its explicit and implicit meaning. In short, pure pleasure in perspective!
"It’s all about." The expression is a hit in international professional conventions. Even top executives overuse it. Why this success?
The company’s market positioning slide is a must-have for any international group meeting.
Successive versions of PowerPoint have gradually transformed the exercise into an artistic performance.
It remains to comment on the masterpiece.
And in this role, even the biggest bosses often settle for a series of "it’s all about," which state the various ramifications of the company’s ecosystem, rather than a structured demonstration.
Thus, the CEO of a global group will hammer out, like a litany, that his business is all about communication, all about freedom, all about health, all about education, all about peace, all about ecology, etc.
No doubt there is a desire in this choice to speak simply to be understood by non-English speakers.
But we can also see it as a sign of the empiricism that governs, successfully moreover, the major international economic players.
For pragmatists, stating the relationships between things is enough to outline a strategy.
For Cartesians, it’s too superficial.
That’s perhaps why the very convenient "it’s all about" has not found an appropriate equivalent in French?
TMC Africa - Consulting Firm, leader in sales training and operational management in Morocco
Posted on April 26, 2010
www.tmcafrique.com
TMC Africa, a training and consulting firm specializing in sales and management support, has taken an interest in the vocabulary used in business.
We see business as a world of its own: with its people, its customs, and its language!
Beyond conveying information, words challenge, question, reassure, and delight. Our column "words to say it by TMC" will share with you each week an expression encountered during our missions!
Everyone will undoubtedly recognize the words spoken during a meeting, an interview… We will examine each expression used, identifying its origin, its explicit and implicit meaning. In short, pure pleasure in perspective!
"It’s all about." The expression is a hit in international professional conventions. Even top executives overuse it. Why this success?
The company’s market positioning slide is a must-have for any international group meeting.
Successive versions of PowerPoint have gradually transformed the exercise into an artistic performance.
It remains to comment on the masterpiece.
And in this role, even the biggest bosses often settle for a series of "it’s all about," which state the various ramifications of the company’s ecosystem, rather than a structured demonstration.
Thus, the CEO of a global group will hammer out, like a litany, that his business is all about communication, all about freedom, all about health, all about education, all about peace, all about ecology, etc.
No doubt there is a desire in this choice to speak simply to be understood by non-English speakers.
But we can also see it as a sign of the empiricism that governs, successfully moreover, the major international economic players.
For pragmatists, stating the relationships between things is enough to outline a strategy.
For Cartesians, it’s too superficial.
That’s perhaps why the very convenient "it’s all about" has not found an appropriate equivalent in French?
TMC Africa - Consulting Firm, leader in sales training and operational management in Morocco
Posted on April 26, 2010
www.tmcafrique.com
