ReKrute Survey: Profile of the "Ideal" Company
1 February 2017
Read by 4528 persons
The latest ReKrute survey provides a profile of the ideal company as seen by Moroccans. Management style, activities, selection criteria, and employee evaluation; companies are clearly moving away from the "classic" approach that characterized them .Focus on the main characteristics that can make a company the dream workplace for employees.
What does the ideal company look like? To answer this question, Rekrute experts conducted a survey to create a profile of the ideal company as perceived by Moroccans. Today, it is clear that mentalities have evolved, and many experts speak of the "company of tomorrow." Management style, activities, selection and evaluation criteria for employees, the company is clearly moving away from the "classic" approach that characterized it until now, and in this context, the latest ReKrute survey helps to clarify the aspirations of Moroccan employees. Getting to the heart of the matter, the statistics from this survey highlight three main aspects: management, evaluation, and the company's financial health, which are the top criteria determining the choice of employment within a company. While 15% of Moroccans remain more interested in working in the public sector, the private sector is undeniably attracting more and more Moroccans. 20% of respondents would like to work for themselves, 19% would like to work in a large company, 19% would like to work in a very large company, and 18% would prefer to work in an SME. Opinions seem divided, but one observation stands out: the public sector is no longer very popular.
Teamwork Makes the Dream Work!
Moroccans, however, have a clear idea of the work style they wish to adopt. They are increasingly inclined to work in teams. The survey conducted by Rekrute shows that more than 90% of Moroccans today prefer to work in teams, compared to only 10% who continue to favor individual work. "This demonstrates that they have a sense of sharing and wish to use a variety of skills and instructive know-how," explains Rekrute. Work style also implies management style, and Rekrute experts investigated this aspect. Moroccans are becoming more and more discerning about a company's management style, with more than 56% seeking a participative management style compared to 17% preferring a directive style. "Respondents lean toward a management style that encourages employee engagement and takes their opinions into account; they are therefore mostly seeking to be valued and considered within the company," explains Rekrute.
Focus on "Permanent Contracts"
Unsurprisingly, Moroccans prefer job stability, with 90% preferring to work under a permanent contract (CDI), 5% preferring temporary work, and 4% expressing a preference for freelance work. On the recruitment and selection method, the Moroccans' vision seems clear. They have a definite idea of the criteria by which they wish to be judged before recruitment. "It is clear that Moroccans today wish to be evaluated and judged based on their skills and potential. They prioritize this criterion because it allows them to differentiate themselves, in addition to training and experience, which may be similar for several people," notes Rekrute. Statistics support this, with 57% wanting to be judged on their skills and potential, 17% wishing to be judged on experience, and only 13% on training. This approach is also confirmed when it comes to evaluating their performance within the company.
Indeed, 66% of Moroccans want to be evaluated both quantitatively and qualitatively, 20% would like to be evaluated qualitatively, and only 5% would like to be evaluated quantitatively. These statistics therefore prove that Moroccans want to be evaluated not only on their output (quantitative aspect) but also on the quality of their work (qualitative aspect). In terms of the work style that Moroccans favor, the profile drawn by Rekrute shows that they are ready to bring real added value to the company and are therefore more than 63% to opt for task versatility compared to 37% who prefer task specialization.
Autonomy, a valued advantage
Managers with stopwatches every morning are out. It's a fact: Moroccans are increasingly attached to relative autonomy at work. While, as mentioned above, Moroccans are increasingly dedicated to the company by prioritizing versatility and quality of work, they nonetheless prefer some flexibility in working hours. 53% of respondents to the Rekrute survey would prefer flexible hours compared to 47% who would opt for fixed hours. "On this point, Moroccan opinions are divided: where some would like to have fixed hours, others would prefer to have flexible hours, but it is clear that the majority prefer to adapt their hours to their needs," specifies Rekrute. Note, however, that flexible hours are favored by older employees. Indeed, the older Moroccans are, the more they seem to prefer flexible hours allowing them greater autonomy and freedom to maintain a personal life. In this sense, 84% of people aged 45-55 and 84% of those over 55 would opt for flexible hours, while only 41% of those under 25 and 52% of Moroccans aged 25-34 would prefer flexible hours. Still on the subject of "time," Rekrute investigators were interested in the time spent in the same position within the company. 3 or 4 years is the optimal duration to stay in the same position according to 41% of Moroccans. 29% of respondents believe that the optimal duration is rather 1 to 2 years, compared to only 15% of Moroccans who prefer to occupy the same position for more than 5 years in the same company.
All work deserves... "recognition"
Far from the famous adage: "all work deserves wages," more and more Moroccans aspire to genuine recognition for their efforts and skills. Indeed, 58% prefer career development, and 23% would prefer strategic tasks, while 19% would like financial recognition. "We note that there is a clear evolution of mentalities, as the financial aspect is in last position. To retain their employees, companies must therefore develop a reward system that allows for the evolution and valorization of employees," notes Rekrute. Mentalities are therefore evolving, expectations are increasingly aligning with international standards, and the major challenge facing companies today is to renew and modernize their management style and meet the aspirations of employees who are laying the foundations for a new employer-employee relationship based on commitment, trust, and integrity on both sides.
6 CRITERIA FOR CHOOSING A COMPANY
• The company's financial health
• The company's reputation
• The employer's values
• The company's core business
• The quality of products and services
• Geographic location
Reduced Mobility
Moroccans are definitely not very mobile in terms of regional deployment. Unsurprisingly, the Casablanca-Rabat axis remains favored by Moroccans in their choice of employment. 62% of respondents prefer to work in Casablanca, Rabat, and surrounding regions. Tangier and its regions are, however, becoming increasingly attractive, as 14% would prefer to work there, just ahead of Marrakech, which seems attractive to 8% of respondents. "It should be noted that these results are not surprising, in the sense that the high concentration around the Casablanca-Rabat axis attracts Moroccans because of the many companies located there. Tangier is in 2nd position and is now a pool of opportunities due to its strategic position," specifies Rekrute.
Posted February 15, 2017
What does the ideal company look like? To answer this question, Rekrute experts conducted a survey to create a profile of the ideal company as perceived by Moroccans. Today, it is clear that mentalities have evolved, and many experts speak of the "company of tomorrow." Management style, activities, selection and evaluation criteria for employees, the company is clearly moving away from the "classic" approach that characterized it until now, and in this context, the latest ReKrute survey helps to clarify the aspirations of Moroccan employees. Getting to the heart of the matter, the statistics from this survey highlight three main aspects: management, evaluation, and the company's financial health, which are the top criteria determining the choice of employment within a company. While 15% of Moroccans remain more interested in working in the public sector, the private sector is undeniably attracting more and more Moroccans. 20% of respondents would like to work for themselves, 19% would like to work in a large company, 19% would like to work in a very large company, and 18% would prefer to work in an SME. Opinions seem divided, but one observation stands out: the public sector is no longer very popular.
Teamwork Makes the Dream Work!
Moroccans, however, have a clear idea of the work style they wish to adopt. They are increasingly inclined to work in teams. The survey conducted by Rekrute shows that more than 90% of Moroccans today prefer to work in teams, compared to only 10% who continue to favor individual work. "This demonstrates that they have a sense of sharing and wish to use a variety of skills and instructive know-how," explains Rekrute. Work style also implies management style, and Rekrute experts investigated this aspect. Moroccans are becoming more and more discerning about a company's management style, with more than 56% seeking a participative management style compared to 17% preferring a directive style. "Respondents lean toward a management style that encourages employee engagement and takes their opinions into account; they are therefore mostly seeking to be valued and considered within the company," explains Rekrute.
Focus on "Permanent Contracts"
Unsurprisingly, Moroccans prefer job stability, with 90% preferring to work under a permanent contract (CDI), 5% preferring temporary work, and 4% expressing a preference for freelance work. On the recruitment and selection method, the Moroccans' vision seems clear. They have a definite idea of the criteria by which they wish to be judged before recruitment. "It is clear that Moroccans today wish to be evaluated and judged based on their skills and potential. They prioritize this criterion because it allows them to differentiate themselves, in addition to training and experience, which may be similar for several people," notes Rekrute. Statistics support this, with 57% wanting to be judged on their skills and potential, 17% wishing to be judged on experience, and only 13% on training. This approach is also confirmed when it comes to evaluating their performance within the company.
Indeed, 66% of Moroccans want to be evaluated both quantitatively and qualitatively, 20% would like to be evaluated qualitatively, and only 5% would like to be evaluated quantitatively. These statistics therefore prove that Moroccans want to be evaluated not only on their output (quantitative aspect) but also on the quality of their work (qualitative aspect). In terms of the work style that Moroccans favor, the profile drawn by Rekrute shows that they are ready to bring real added value to the company and are therefore more than 63% to opt for task versatility compared to 37% who prefer task specialization.
Autonomy, a valued advantage
Managers with stopwatches every morning are out. It's a fact: Moroccans are increasingly attached to relative autonomy at work. While, as mentioned above, Moroccans are increasingly dedicated to the company by prioritizing versatility and quality of work, they nonetheless prefer some flexibility in working hours. 53% of respondents to the Rekrute survey would prefer flexible hours compared to 47% who would opt for fixed hours. "On this point, Moroccan opinions are divided: where some would like to have fixed hours, others would prefer to have flexible hours, but it is clear that the majority prefer to adapt their hours to their needs," specifies Rekrute. Note, however, that flexible hours are favored by older employees. Indeed, the older Moroccans are, the more they seem to prefer flexible hours allowing them greater autonomy and freedom to maintain a personal life. In this sense, 84% of people aged 45-55 and 84% of those over 55 would opt for flexible hours, while only 41% of those under 25 and 52% of Moroccans aged 25-34 would prefer flexible hours. Still on the subject of "time," Rekrute investigators were interested in the time spent in the same position within the company. 3 or 4 years is the optimal duration to stay in the same position according to 41% of Moroccans. 29% of respondents believe that the optimal duration is rather 1 to 2 years, compared to only 15% of Moroccans who prefer to occupy the same position for more than 5 years in the same company.
All work deserves... "recognition"
Far from the famous adage: "all work deserves wages," more and more Moroccans aspire to genuine recognition for their efforts and skills. Indeed, 58% prefer career development, and 23% would prefer strategic tasks, while 19% would like financial recognition. "We note that there is a clear evolution of mentalities, as the financial aspect is in last position. To retain their employees, companies must therefore develop a reward system that allows for the evolution and valorization of employees," notes Rekrute. Mentalities are therefore evolving, expectations are increasingly aligning with international standards, and the major challenge facing companies today is to renew and modernize their management style and meet the aspirations of employees who are laying the foundations for a new employer-employee relationship based on commitment, trust, and integrity on both sides.
6 CRITERIA FOR CHOOSING A COMPANY
• The company's financial health
• The company's reputation
• The employer's values
• The company's core business
• The quality of products and services
• Geographic location
Reduced Mobility
Moroccans are definitely not very mobile in terms of regional deployment. Unsurprisingly, the Casablanca-Rabat axis remains favored by Moroccans in their choice of employment. 62% of respondents prefer to work in Casablanca, Rabat, and surrounding regions. Tangier and its regions are, however, becoming increasingly attractive, as 14% would prefer to work there, just ahead of Marrakech, which seems attractive to 8% of respondents. "It should be noted that these results are not surprising, in the sense that the high concentration around the Casablanca-Rabat axis attracts Moroccans because of the many companies located there. Tangier is in 2nd position and is now a pool of opportunities due to its strategic position," specifies Rekrute.
Posted February 15, 2017
