The Application Letter: How to Do It?

Convince the recruiter you are the ideal candidate in just a few lines; that's the goal of a cover letter. It seems simple, but how should you go about it? Here are a few tips.

A cover letter or letter of motivation doesn't always have to be a 'letter' in the true sense. It's always preferable to include your motivation with each application, but this can be sent by post, email, or using an online form. For simplicity, we will refer to it as a 'letter' here.

1. Complete your CV
A CV is a summary of facts: your education, your experience, and other important elements of your career. You can repeat some elements of your CV in your letter, but use this opportunity to expand on them. For example, you can explain the subject of your thesis or the tasks that fell to you in a given company. But only do this if these explanations are relevant to the position in question.

2. Write what the company wants to read
Limit yourself to the elements that are important to the reader. Do not mention in your cover letter experience or facts that are not relevant to the position for which you are applying. If, for example, you are applying for a position requiring a thorough knowledge of English, do not dwell in your letter on your mastery of Dutch. However, mention all the languages you know in your CV.

3. Argue
Clearly explain in your cover letter the position for which you are applying and the reasons why you would like to hold this position. If, for example, you are particularly interested in the company's sector of activity, don't hesitate to mention it. Have you held a comparable position in the past or gained relevant experience during an internship? These are all arguments that can prove important.

4. Give examples
Examples are always very effective. Is experience in event organization requested for the position? Then give an example of an event you co-organized in the past, possibly briefly explain the tasks you took on, the number of participants, etc.

5. Show who you are
You can already describe your personality in a few words in your CV, but your letter is an opportunity to say a little more. If you are applying for a sales position, for example, you can write that you are very concerned about achieving sales results and want to contribute to the company's development.

6. Always attach a cover letter
Whether you apply by mail, email, or online application form, always try to attach a cover letter. It can prove decisive. Not all recruiters may read it, but it remains important. If, for example, a recruiter hesitates after reading your CV, your letter may convince them to invite you for an interview.

7. Let's summarize with a small checklist:

• Have I mentioned the position I am applying for?
• Have I clearly stated why I am interested in this position?
• Have I clearly explained why I am the ideal candidate?
• Have I given examples?
• Have I given a clearer idea of my personality?
• Have I proofread my letter for spelling mistakes?

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