Agadir, Tourism Sector
6 October 2006
Read by 2015 persons
Royal Air Maroc has acquired the Palm Beach Agadir project, which will open before summer 2007, with 280 employees and a budget of 160 million DH. It is worth recalling that this project, previously initiated by a regional tourism operator, was delayed for over a decade and disfigured the surrounding seaside area, as it barely started without any progress.
This successful project by RAM complements the hotel chain's presence in this important seaside destination, where, with Amadil Beach, it will have a total capacity of 1450 beds. This former shell with unfinished structural work will become a 4-star holiday club with 320 rooms.
The signing ceremony for the acquisition of the Palm Beach Hotel, which recently took place in Agadir, was attended by the CEO of the Royal Air Maroc Group, the Wali of the Souss Massa Drâa Region, the president of the Agadir Municipal Council, and the Director of Domains. In his introductory speech, the Wali of the Region highlighted the importance of this large-scale operation, which strengthens the rapidly expanding hotel capacity. He also emphasized the partnership that synergistically meets the demands of the tourism sector, which constantly seeks infrastructure expansion. The president of the RAM Group welcomed this new achievement, which aligns with the Group's strategic goal of diversifying and expanding its various tourism services. Indeed, as part of its business restructuring, the Royal Air Maroc Group has developed growth areas dedicated to its 2010 vision, based on low-cost air transport and the development of hotel infrastructure – two important pillars for strengthening national tourism growth. This objective also reflects the government's desire to establish Moroccan-owned "national champions" in these areas to support investment and international operators in this sector. In this sense, the approach of Atlas Hospitality follows the same logic: restructuring abandoned units, such as Palm Beach in Agadir, to make them profitable again, creating jobs for young people from the country's hotel training programs. The development of this national hotel chain is proceeding rapidly to position it as a market leader in the short term, generating over 800 direct jobs in the next two years. After acquiring the hotels previously owned by ONMT, which the Privatization Department had been unable to sell in recent years, Atlas Hospitality has begun their restructuring. It should be noted that Atlas Orient Oujda was inaugurated last July and has recorded remarkable performance in its first two months of operation, while the Chefchaouen hotel will begin its upgrade at the end of October, with a three-month construction period and an official opening next February. The hotels in Khénifra and Taliouine will be handled in the same way. Riad Amegdoul in Essaouira, the Nouasseur airport unit, the Rif hotel, and the Palais Tazi in Tangier are all acquisitions in this regard.
CanalMaroc
This successful project by RAM complements the hotel chain's presence in this important seaside destination, where, with Amadil Beach, it will have a total capacity of 1450 beds. This former shell with unfinished structural work will become a 4-star holiday club with 320 rooms.
The signing ceremony for the acquisition of the Palm Beach Hotel, which recently took place in Agadir, was attended by the CEO of the Royal Air Maroc Group, the Wali of the Souss Massa Drâa Region, the president of the Agadir Municipal Council, and the Director of Domains. In his introductory speech, the Wali of the Region highlighted the importance of this large-scale operation, which strengthens the rapidly expanding hotel capacity. He also emphasized the partnership that synergistically meets the demands of the tourism sector, which constantly seeks infrastructure expansion. The president of the RAM Group welcomed this new achievement, which aligns with the Group's strategic goal of diversifying and expanding its various tourism services. Indeed, as part of its business restructuring, the Royal Air Maroc Group has developed growth areas dedicated to its 2010 vision, based on low-cost air transport and the development of hotel infrastructure – two important pillars for strengthening national tourism growth. This objective also reflects the government's desire to establish Moroccan-owned "national champions" in these areas to support investment and international operators in this sector. In this sense, the approach of Atlas Hospitality follows the same logic: restructuring abandoned units, such as Palm Beach in Agadir, to make them profitable again, creating jobs for young people from the country's hotel training programs. The development of this national hotel chain is proceeding rapidly to position it as a market leader in the short term, generating over 800 direct jobs in the next two years. After acquiring the hotels previously owned by ONMT, which the Privatization Department had been unable to sell in recent years, Atlas Hospitality has begun their restructuring. It should be noted that Atlas Orient Oujda was inaugurated last July and has recorded remarkable performance in its first two months of operation, while the Chefchaouen hotel will begin its upgrade at the end of October, with a three-month construction period and an official opening next February. The hotels in Khénifra and Taliouine will be handled in the same way. Riad Amegdoul in Essaouira, the Nouasseur airport unit, the Rif hotel, and the Palais Tazi in Tangier are all acquisitions in this regard.
CanalMaroc
