ESCA integrates Cegos programs
11 December 2006
Read by 2200 persons
• Goal: better meet the needs of businesses
ESCA group partners with Cegos, a European leader in professional training. The partnership agreement, signed last January, involves a skills transfer from the French group to its partner in four areas: management and HR, finance, sales, and purchasing. "This is a skills transfer," insists Thami Ghorfi, president of ESCA, to avoid any confusion.
Unlike the common practice of representation or relocation contracts, the ESCA group chose to benefit from its partner's experience without directly involving them in client offerings. This approach is fully shared by the French partner, whose expansion and the presence of some of its clients in Morocco explain its partnership with ESCA. "Cegos isn't interested in having a representative in Morocco. The goal is to have a credible partner who shares our vision," emphasizes Jean-Claude Boulloud, international director of the French organization.
This isn't Cegos's first experience in Morocco. Their own establishment wasn't successful, hence their decision to partner. "We think a strategic partnership is preferable to a direct presence, which is expensive and difficult to manage remotely," clarifies Boulloud.
The Moroccan group wants to consolidate its achievements in continuing education. ESCA's continuing education center trains over 1,500 business executives annually in management, marketing, and finance. Its clients include major players such as the General Tax Directorate, Meditel, the National Office of Drinking Water, and the General Treasury of the Kingdom… Based on a training catalog, consultants from both parties will conduct both in-company and inter-company seminars. This last category, highly sought after by SMEs, will represent, according to Yasmina Zitane, director of Continuing Education, approximately 52 training days in 2007. According to the president of ESCA, this is "a revolution" since his school only offered in-company training.
The 3-day seminars aim to provide participants with operational benefits through the acquisition of proven tools in the areas covered by the partnership. The "Management and HR" theme includes four sub-themes covering project management, leadership development, and HR management tools. The "Finance" section is intended for decision-makers who want analytical tools to better manage their business. Sales training focuses on managing, motivating, and leading sales teams. The last theme offered covers practical purchasing training and negotiation techniques in this area.
Leconomiste.com
ESCA group partners with Cegos, a European leader in professional training. The partnership agreement, signed last January, involves a skills transfer from the French group to its partner in four areas: management and HR, finance, sales, and purchasing. "This is a skills transfer," insists Thami Ghorfi, president of ESCA, to avoid any confusion.
Unlike the common practice of representation or relocation contracts, the ESCA group chose to benefit from its partner's experience without directly involving them in client offerings. This approach is fully shared by the French partner, whose expansion and the presence of some of its clients in Morocco explain its partnership with ESCA. "Cegos isn't interested in having a representative in Morocco. The goal is to have a credible partner who shares our vision," emphasizes Jean-Claude Boulloud, international director of the French organization.
This isn't Cegos's first experience in Morocco. Their own establishment wasn't successful, hence their decision to partner. "We think a strategic partnership is preferable to a direct presence, which is expensive and difficult to manage remotely," clarifies Boulloud.
The Moroccan group wants to consolidate its achievements in continuing education. ESCA's continuing education center trains over 1,500 business executives annually in management, marketing, and finance. Its clients include major players such as the General Tax Directorate, Meditel, the National Office of Drinking Water, and the General Treasury of the Kingdom… Based on a training catalog, consultants from both parties will conduct both in-company and inter-company seminars. This last category, highly sought after by SMEs, will represent, according to Yasmina Zitane, director of Continuing Education, approximately 52 training days in 2007. According to the president of ESCA, this is "a revolution" since his school only offered in-company training.
The 3-day seminars aim to provide participants with operational benefits through the acquisition of proven tools in the areas covered by the partnership. The "Management and HR" theme includes four sub-themes covering project management, leadership development, and HR management tools. The "Finance" section is intended for decision-makers who want analytical tools to better manage their business. Sales training focuses on managing, motivating, and leading sales teams. The last theme offered covers practical purchasing training and negotiation techniques in this area.
Leconomiste.com
